Brembo has partnered with Gran Turismo 7 as the Official Technical Partner in Braking Systems for the upcoming PS4/PS5 racing sim.
The Italian brand will integrate itself in the game’s tuning shop, allowing players to upgrade their cars’ brakes to Brembo items.
There’s a wide variety of Brembo brake systems available, pitched at different levels of performance. That goes all the way up to the brand’s highest performing racing systems including Carbon Ceramic discs and GT|BM calipers, available in eight different colors.
This high-grade GT|BM brake system features a one-piece ventilated disc, either drilled or slotted, with aluminum monobloc calipers making use of four, six, or eight pistons.
In addition to the technical aspect, the partnership will also see Brembo added to GT7’s Brand Central. This section will highlight the brand’s illustrious 60-year history, while the famous Brembo logo will also feature on various tracks in the game.
Brembo chief executive officer Daniele Schillaci had this to say on the partnership:
“We are particularly proud to deliver the uniqueness of Brembo braking systems to the Gran Turismo series. This iconic driving simulation video game franchise has built a strong community of millions of gamers around the world since its creation almost 25 years ago.
“For Brembo, this partnership represents an extraordinary opportunity to reach out to the younger generations, which is in line with our vision Turning Energy into Inspiration. From the asphalt of the track, the performance and design of our systems have now become part of the virtual world of Gran Turismo 7. Our ambition is to further enhance the gaming experience, just as the driving experience does in reality.”
Kazunori Yamauchi added:
“Even before we released our first Gran Turismo, Brembo was a hero brand to me. As a street racer back then, I had often struggled with the brakes fading. This was because most production cars at the time, excluding a very select few, were not equipped with brakes that matched the power and weight of the car.
“I always found Brembo to be reliable on the circuit, and as a result, always had a connection with the brand. So it’s a pleasure to announce this partnership between Gran Turismo and Brembo, a true high performance brand.”
It’s the third automotive component supplier to partner up with Gran Turismo in the last two years. First up was Michelin, which became the official tire supplier to GT Sport in 2019. BBS joined as a partner for the FIA-Certified Gran Turismo Online Championship earlier this year. We’re expecting both to continue into the GT7 era.
There’s a few additional details in the video trailer too, which GTPlanet’s eagle-eyed members have already picked out. We get to see some new cars for the series, with the Audi R8 LMS GT3 Evo and Ford Mustang Shelby GT350R, and further glimpses of returning vehicles like the BMW Z8 and Mercedes SLR McLaren.
There’s sure to be more announcements in the coming months as we count down the days until March 4 2022. Stay tuned for more, and don’t forget to keep an eye on GTPlanet’s Ultimate Guide to Gran Turismo 7!
