Car Culture

Reuters recently published an interesting article which offers an interesting look at the fascinating but rarely-discussed business of racing games, which are becoming increasingly important as auto makers look to reach out to consumers.

Kazunori Yamauchi has selected a 1953 Aston Martin DB3S as the winner of Polyphony Digital’s Gran Turismo Trophy at this year’s Pebble Beach Concours d’Elegance.

The 2012 Gran Turismo Awards were held last night in Las Vegas, where Kazunori Yamauchi himself selected the David Eckert’s Ford Mach Forty as “Best in Show” from among the five category finalists.

Kazunori Yamauchi toured the show floor at SEMA in Las Vegas today, visiting all of the individual category winners in this year’s Gran Turismo Awards. They are:

Hip-hop star Snoop Dogg (or “Snoop Lion”, as he now prefers to be called) will be headlining at the 2012 Gran Turismo Awards, to be held at the Palm Resort’s Rain Nightclub in Las Vegas, this Thursday, November 1st at 9:30pm.

The Gran Turismo Awards have become a popular staple of SEMA 2012, the massive modified car show that takes place in Las Vegas each fall.

AUTOart, the scale model company known for its detailed replicas, will be producing a 1:18 scale version of Gran Turismo 5’s Red Bull X2010, as announced by Polyphony Digital.

Each year at the prestigious Pebble Beach Concours d’Elegance, Kazunori Yamauchi personally selects a car at the show to be awarded the “Gran Turismo Trophy” and included in a future Gran Turismo title.

Earlier this year, the Mazda 787B was released as the first car in Autoart’s Gran Turismo 5 “stealth model” series. Today, two more stealth models are available to purchase: the Nissan GT-R GT500 and McLaren F1.

Polyphony Digital’s custom “stealth” race cars in Gran Turismo 5 are some of the most difficult to acquire in the game. Available as pre-order and Signature Edition incentives, they’re simply not available to the majority of players.

The 2011 Gran Turismo Awards were held last Thursday night in Las Vegas, and Kazunori Yamauchi himself selected this year’s “Best in Show” winner: a 1971 Chevrolet Camaro, customized and tuned by Mary Pozzi of Salinas, California.

The 2011 SEMA show kicks off this week in Las Vegas, and the Gran Turismo Awards – where a custom car from the show is awarded immortality in a Gran Turismo game – are almost here!

Each year at SEMA in Las Vegas, Sony hosts the “Gran Turismo Awards” – a competition with one very important judge (Kazunori Yamauchi), who selects a car on display at the show for inclusion in a GT game.

Since the Red Bull X2010’s existence was announced nearly one year ago, there’s been surprisingly little promotion of the vehicle in the form of real-world merchandise. A scale-modeler in the UK has decided to change that by taking matters into his own hands, building a 1/43 diorama of the car and putting it up for sale on eBay. Needless to say, it would be the perfect addition to any Gran Turismo collection.

At the 2011 Pebble Beach Concours d’Elegance yesterday, Kazunori Yamauchi awarded this year’s Gran Turismo Trophy to a head-turning 1960 Plymouth XNR Ghia Roadster concept car. Created by influential car designer Virgil Exner (hence the concept’s name), it was intended to preview the direction of Chrysler’s designs in the 1960’s. It had enough muscle to back up its dramatic, asymmetrical look, producing 250 horsepower from a Valiant 225 Slant Six (more details on the car are available here).

SCEE has granted a product licensing company known as “Musterbrand” the rights to produce GT-branded shirts and outerwear in an online “Gran Turismo Boutique”. The products range in price from $24.00 to $199.00 (shipping not included).

Here’s the official photo collection from last week’s Gran Turismo Awards in Las Vegas. Don’t miss the first new screenshots of last year’s winner, Philip Koenen’s 1970 Ford “Trans-Cammer” Mustang below.

The 8th annual GT Awards were held in Las Vegas last night, and Kazunori Yamauchi gave top honors to Mark Stielow for his custom 1969 Chevrolet Camaro. Check out the complete press release and the first pictures from the event below. Expect a lot more media, video, and interviews to start popping up from SEMA in the next few days.

With the legendary 24 Hours of Le Mans endurance race coming up the weekend of June 12-13, Sony has re-affirmed their interest in motorsport with title sponsorship of Team Peugeot Sport. Of course, the PlayStation and Gran Turismo brand has been prominently connected with the event for several years now, with highly-visible banner placement around the Mulsane chicanes. This year, though, with the pending release of GT5, they’ve got more reason than ever to support the big race. Here’s the Sony France press release, via GT5rs (thanks to Vidor for the tip!):

Remember the Photomode location in Gran Turismo 4, which let you place your car on a boat in front of the famous Rialto Bridge in Venice? Citroen managed to re-create this scene from the game in the real world earlier this week, with the radical Citroen GT concept car designed by Polyphony Digital.