Toshiba to drop HD DVD..what does it mean for Xbox?

We're not exactly sure what's going on in Toshiba land, but shortly after not-exactly-believable whispers made the rounds of the firm suddenly deciding to try its hand at making a Blu-ray player, we're now seeing reports stating that it will pull the plug on its beloved format "in the coming weeks." Citing unnamed industry "sources," The Hollywood Reporter is suggesting that the end may be nigh for the HD DVD format. Jodi Sally, VP of marketing for Toshiba America Consumer Products, was quoted as saying that "given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of its recent price reductions on all HD DVD players." Of course, we aren't exactly equating said statement to waving the white flag or anything, but whatever the case, it seems the death watch is in full effect.

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wonder how this will affect the Xbox 360 sales, and what about those HD DVD drives sitting on the shelfs? will MS loose more money ?

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Michael Bay on Microsoft support for HD DVD

"What you don't understand is corporate politics. Microsoft wants both formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about.

"That is why Microsoft is handing out $100m checks to studios just embrace the HD DVD and not the leading, and superior Blu-ray," he continued. "They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth."

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