Track day specials can never get more or less than cool from me. It's like buying a BMX for a trick competition, then riding it up hills and mountains to get it there. Or buying a Stunt plane to fly across the pacific, do some loopty loops then fly home.
This Lotus looks great, I'm willing to bet it's very good on the track and i guarantee it's a fair bit dearer than the original. It's without a doubt a cool car.
However, I wonder why people like this borderline hardcore approach so much. They could easily ship their plane to faraway events. Or they could get a bike thats only a little worse at wheelies with a comfier seat and a gearing system. It's a completely pointless car, but I give huge props to anyone who buys one of these over a regular Exige. Not because they are insane and should have bought a 747, but because a few tenths at the track matters more to them than they're own comfort and wallet. It's dedication to a level that most of us will never quite understand and its own kind of cool.