- 26,601
- Houston, Texas, USA
- JMarine25
GTPlanet, welcome to my discussion regarding sponsorship. There is no one thread truly focused on sponsorship. So unless there's another thread that's closest to actual discussion on sponsorship, then my most sincere apologies. The prospects on a Career Mode for GT5 can entail all sorts of things. So let it be my distinct honor to try to offer this thread for discussion of sponsorship in GT5 (if we have something to entail). Consider this a continuation of racing modifications since I'd want to be able to incorporate elements of Racing Modification into GT5's potential Career Mode. I'll come along with text and maybe some diagrams to talk more about sponsorship in GT5 and how it should work. Key areas I want you to focus on will be in colored text. So read on.
NOTE: This may be very long! Long, but detailed.
--- Sponsorship Basics ---
The costs of racing can be astronomically high. To help pay for most of the day-to-day expenses race teams have, teams look for sponsors to try to help pay for such expenses. Sponsors will be more than willing to sponsor your car and help get some exposure. Teams financially struggling will look for sponsors to try to help pay for the expenses race teams make.
--- The Sponsorship Process ---
There are two ways I think sponsorship can be acquired. The first way is for "scouts" to go to racing events and view your performance. You need to carry a great performance for the sponsors to actually notice you. You'll namely need to win or at least place consistently on the podium. The second method is to try and contact sponsors yourself. But beware- sponsors will have their own requirements. Some sponsors may even ask you clear certain objectives ranging from having a Super License, winning a certain race, completing a Time Trial within a certain time limit (like in Tourist Trophy), winning a championship series (the Sega GT method), or some other requirement. One example of special requirements is owning a few cars of a certain nationality or winning races with a certain nationality of car or a specific manufacturer. Now stay with me as I provide to you some working model about potential sponsorship in GT5.
MODEL 1: Sponsors Observe Progress and Want to Sign You
The first method is about having executives and representatives attend races and watch for talented drivers. I use the word "scout" loosely. Basically, these are people who represent local, national, and even international companies who attend races looking to sponsor drivers. These representatives would like to make sponsorship deals with you. The lower you are in Gran Turismo, the more people don't really care as much for sponsorship. The higher you are in Gran Turismo, the more companies would be willing to make you the marketing face of a company or service. This even includes the car companies you represent in more prestigious series.
When you start out, nobody knows you. The model that I'm thinking of is that big-name sponsors are less likely to attend events like Practice sessions, Track Meets, Photo Mode, and any other form of testing. It is also less likely that too many big-name sponsors will attend most Amateur events. It is more likely that big-name sponsors will attend larger races such as endurances, any round of the Gran Turismo World Championship, any prestigious or Professional-type race, or anything like that. Here is how the process works. Before each race in Simulation Mode, you can read a report of how representatives and executives are on hand to watch the race. An interesting idea would be to meet with some executives and representatives before or after the race. Your best chance to get exposure is when you win the race. Winning a race will give you some Charisma towards potentially meeting and acquiring sponsors. Your Charisma becomes greater if you win the championship. Assuming GT5 offers some sort of mail system in the game, you may receive a letter or E-Mail similar asking if you'd like to accept a sponsorship offer. Here are some examples. For the purpose of not sucking up to real sponsors, I'll use certain callsigns sponsor names. I'll use "Money" as the sponsor for the following mail example. The part about sponsor pay relates to an extra percentage of prize money for the payout in question. For example, if you race the Tuner Car Grand Prix and 1st Place is 15,000 credits, and if a sponsor will pay an extra 10% for placing first, then you'll win 15,000 Credits plus 1,500 extra credits from the sponsor. Your final winnings would come out to 16,500 Credits after the race is done. Cool, huh? Here is a sample piece of mail:
(great performance)
Dear (your name),
Hello to you, sir/madam. My name is (person's first and last name) representing Money. We were blown away by your ability to win the variety of races you've paricipated in. My company would like to meet with you in perhaps signing an agreement to sponsor you and your car. If you aren't sure what we do at Money, Money is a manufacturer of high-quality synthetic motor oil. We are great fans of racing and sponsor dozens of teams in a variety of series. We know that without oil, you can't win. So we do what we can to help lubricate parts and create quality oil to surpass a variety of race conditions. We are willing to sponsor your car and pay you money for exposing our brand and marketing it in racing. We are willing to award you an extra 10% to the payout for race wins and an extra 15% payout championship wins.
Let us know if you're willing to accept our offer.
Sincerely,
(person's first and last name)
(job position) of Money
Some sponsorship opportunities have residual value. I will use "Fat" as a generic name for a coment in this next mail sample. Take a look and see what I mean about residual value:
Dear (your name),
Hi, I am (person's first and last name), (job position) at Fat. We love nothing more but racers using our products to win races and championships. You're using some of our products to win. Fat provides tires for a variety of vehicles. We even sponsor racing teams and drivers. Having the right set of tires is just as important as proper suspension and aerodynamic tuning. We are willing to sponsor you as you progress through your racing career. We are willing to pay you an extra 10% from race win payouts and 10% extra pay for winning championships. In addition, all tire purchases will cost you 25% less. Since you're using our tires, we're willing to cut you a break.
Let us know when we can meet you to arrange sponsorship opportunities. Thank you.
Sincerely,
(person's first and last name)
(job position) of Fat
The model above would present you with discounts on things you purchase in the game. If Snow Tires (in this model) cost 22,500 credits and you get a 25% discount for the tires in question, you'll only have to pay 16,875 Credits for the Snow Tires. Also cool. The final kind of letter involves manufacturer-related material. Pretend you've won a number of races using Mazdas. Here is a sample sponsor letter regarding Mazda sponsoring you:
Dear (your name),
Hello, sir/madam. I am (person's name) representing Mazda and Mazdaspeed. You clearly dominated the Mazda RX Series One-Make championship with your RX-8. We are so pleased with your performance that we are offering you a sponsorship opportunity. Us here at Mazda will award you extra money for using our products and using our tuning parts. We may even offer you an opportunity to race some of our race cars as we compete in some of the world's toughest races and race series. With your good performance, we are willing to provide you a discount on purchasing our cars and using our tuning parts for your cars. The more of our material you use, the more we'll pay you for winning pole position, races, and championships. Help promote our brand, and we'll help you be knee-deep in extra cash. We want you do keep placing high in race events so that we can continue to sponsor you and your race team. Otherwise, we may have to pull your sponsorship and limit some of your discounts.
Thank you for racing our cars to victory. We hope for you to sign on with us to help expand your great racing career.
Sincerely,
(person's first and last name)
(job position) of Mazda
Sponsorship from car manufacturers and race constructors will help honor your successes and even give you a chance to race some great cars. There's another sort of situation that would entail some sponsorship help. Take a look at this sample letter. The generic callsign for this company will be "Sanctuary."
(need financial help)
Dear (your name),
Hello, (your name). I represent Sanctuary. You have a lot of talent. As stressful as building a race team is and as tough as it can be to produce in racing, everyone needs some help. Unfortunately, not enough sponsors are looking to help fund your efforts to potentially being a racing mega star. Money doesn't make the racer, but extra cash on board can seriously help. We're willing to sponsor you. We want you to be the racing superstar to match your potential. Sanctuary is a company that makes trendy clothes mostly geared towards teenagers and adolescents. Our focus is on the beach lifestyle. Sanctuary is also deeply involved in racing. We feel that motorsports can help expose a brand even as race fans pack the seats for a racing event. We'd like to help you get money and fund your racing career.
Let us know if you're interested. It is perhaps wise you acecpt our offer since not enough sponsors want to jump on board with you.
Sincerely,
(sponsor's name)
(sponsor's position) of Sanctuary
MODEL 2: Picking Sponsors Yourself
Maybe you know what sponsor you want to pick up and are willing to race hard to acheive getting that sponsor. Say you want to get Sony as your sponsor. Well depending on how big a sponsor, you're asking for some stringent requirements for most. You may be asked to complete time trials with a sponsored car, buy a certain car and win races with it, place a certain position or better for a consecutive number of races, or whatever the case. You may even have to have a certain license to be eligible to use such sponsors for cars. So don't think you're getting a huge sponsor with your B-License and with an inferior car in an inferior series. Imagine Hollister was a sponsor available in GT5. They could have requirements asking that you win every race in the Spider and Roadster series. Acheiving all requirements will land you sponsorship from the company you're going for.
--- Sponsor Involvement in Races ---
With the Family Cup in GT4, special one-off races can be created with winnings coming from the race sponsors. This can change with certain manufacturers sponsoring Family Cup races. There can be exhibition races you will be invited to with some money on the line. The main requirement is that the car features the main sponsor on the car. The easiest way to do that is to either place the race's sponsor on the hood of the car or along the sun visor. So if a race was sponsored by Mobil 1, you could either have the logo of the company across the hood of the car or along the sun visor with a vinyl sun visor sticker across the sun visor. The best recommended points the sponsor should be featured are along the hood, on the sun visor, and the rear bumper (or maybe even the rear trunk lid). Some of these sponsor races will pay you extra to win the single-day race. You will compete against other cars bearing the name of the sponsor. The series may make it fair that you compete with a certain car. Or, you could get a car to "borrow" with the sponsor logos. Think of the Toyota Pro Celebrity Race and being able to purchase a ready-made Toyota (they race Scion tC's nowadays) for the series. You can't keep it, but you do get prize money from the race sponsor of the if you place well. And of course, winning races give you that extra payout from the company sponsor.
Imagine every sanctioned race being sponsored by a certain company. Think of... "The Tokyo R246 Grand Prix Presented by Toyota," the "Honda Grand Prix of Laguna Seca," the "Gran Premio de Telefonica at Valencia," or even the "BMW Nürburgring Nordschleife 4-Hour Challenge." Sanctioned races would bear the name of a certain sponsor. Imagine racing at Twin Ring Motegi for a race sponsored by Honda. Win a race with a Honda-powered car, and you could get bigger pay from Honda for winning. If it is a series for domestic or international brands, you could be driving the winning car from the manufacturer who sponsors the race. You could win a Chevy-sponsored race with a Chevy Corvette in a Chevrolet-sponsored race beating out Dodge, Toyota, and BMW. You'd win some hefty extra money depending on the level of competition. Longer and more prestigious races will result in higher extra pay from sponsors.
It was a lot, but it's all detailed. What would be your ideas regarding sponsorship? Is there something I may have missed or screwed up on? This thread ties into my Racing Modifications thread as an extension. Feel free to share your ideas. In a later post, I'll put sponsorship into perspective by talking about another game.
NOTE: This may be very long! Long, but detailed.
--- Sponsorship Basics ---
The costs of racing can be astronomically high. To help pay for most of the day-to-day expenses race teams have, teams look for sponsors to try to help pay for such expenses. Sponsors will be more than willing to sponsor your car and help get some exposure. Teams financially struggling will look for sponsors to try to help pay for the expenses race teams make.
--- The Sponsorship Process ---
There are two ways I think sponsorship can be acquired. The first way is for "scouts" to go to racing events and view your performance. You need to carry a great performance for the sponsors to actually notice you. You'll namely need to win or at least place consistently on the podium. The second method is to try and contact sponsors yourself. But beware- sponsors will have their own requirements. Some sponsors may even ask you clear certain objectives ranging from having a Super License, winning a certain race, completing a Time Trial within a certain time limit (like in Tourist Trophy), winning a championship series (the Sega GT method), or some other requirement. One example of special requirements is owning a few cars of a certain nationality or winning races with a certain nationality of car or a specific manufacturer. Now stay with me as I provide to you some working model about potential sponsorship in GT5.
MODEL 1: Sponsors Observe Progress and Want to Sign You
The first method is about having executives and representatives attend races and watch for talented drivers. I use the word "scout" loosely. Basically, these are people who represent local, national, and even international companies who attend races looking to sponsor drivers. These representatives would like to make sponsorship deals with you. The lower you are in Gran Turismo, the more people don't really care as much for sponsorship. The higher you are in Gran Turismo, the more companies would be willing to make you the marketing face of a company or service. This even includes the car companies you represent in more prestigious series.
When you start out, nobody knows you. The model that I'm thinking of is that big-name sponsors are less likely to attend events like Practice sessions, Track Meets, Photo Mode, and any other form of testing. It is also less likely that too many big-name sponsors will attend most Amateur events. It is more likely that big-name sponsors will attend larger races such as endurances, any round of the Gran Turismo World Championship, any prestigious or Professional-type race, or anything like that. Here is how the process works. Before each race in Simulation Mode, you can read a report of how representatives and executives are on hand to watch the race. An interesting idea would be to meet with some executives and representatives before or after the race. Your best chance to get exposure is when you win the race. Winning a race will give you some Charisma towards potentially meeting and acquiring sponsors. Your Charisma becomes greater if you win the championship. Assuming GT5 offers some sort of mail system in the game, you may receive a letter or E-Mail similar asking if you'd like to accept a sponsorship offer. Here are some examples. For the purpose of not sucking up to real sponsors, I'll use certain callsigns sponsor names. I'll use "Money" as the sponsor for the following mail example. The part about sponsor pay relates to an extra percentage of prize money for the payout in question. For example, if you race the Tuner Car Grand Prix and 1st Place is 15,000 credits, and if a sponsor will pay an extra 10% for placing first, then you'll win 15,000 Credits plus 1,500 extra credits from the sponsor. Your final winnings would come out to 16,500 Credits after the race is done. Cool, huh? Here is a sample piece of mail:
(great performance)
Dear (your name),
Hello to you, sir/madam. My name is (person's first and last name) representing Money. We were blown away by your ability to win the variety of races you've paricipated in. My company would like to meet with you in perhaps signing an agreement to sponsor you and your car. If you aren't sure what we do at Money, Money is a manufacturer of high-quality synthetic motor oil. We are great fans of racing and sponsor dozens of teams in a variety of series. We know that without oil, you can't win. So we do what we can to help lubricate parts and create quality oil to surpass a variety of race conditions. We are willing to sponsor your car and pay you money for exposing our brand and marketing it in racing. We are willing to award you an extra 10% to the payout for race wins and an extra 15% payout championship wins.
Let us know if you're willing to accept our offer.
Sincerely,
(person's first and last name)
(job position) of Money
Some sponsorship opportunities have residual value. I will use "Fat" as a generic name for a coment in this next mail sample. Take a look and see what I mean about residual value:
Dear (your name),
Hi, I am (person's first and last name), (job position) at Fat. We love nothing more but racers using our products to win races and championships. You're using some of our products to win. Fat provides tires for a variety of vehicles. We even sponsor racing teams and drivers. Having the right set of tires is just as important as proper suspension and aerodynamic tuning. We are willing to sponsor you as you progress through your racing career. We are willing to pay you an extra 10% from race win payouts and 10% extra pay for winning championships. In addition, all tire purchases will cost you 25% less. Since you're using our tires, we're willing to cut you a break.
Let us know when we can meet you to arrange sponsorship opportunities. Thank you.
Sincerely,
(person's first and last name)
(job position) of Fat
The model above would present you with discounts on things you purchase in the game. If Snow Tires (in this model) cost 22,500 credits and you get a 25% discount for the tires in question, you'll only have to pay 16,875 Credits for the Snow Tires. Also cool. The final kind of letter involves manufacturer-related material. Pretend you've won a number of races using Mazdas. Here is a sample sponsor letter regarding Mazda sponsoring you:
Dear (your name),
Hello, sir/madam. I am (person's name) representing Mazda and Mazdaspeed. You clearly dominated the Mazda RX Series One-Make championship with your RX-8. We are so pleased with your performance that we are offering you a sponsorship opportunity. Us here at Mazda will award you extra money for using our products and using our tuning parts. We may even offer you an opportunity to race some of our race cars as we compete in some of the world's toughest races and race series. With your good performance, we are willing to provide you a discount on purchasing our cars and using our tuning parts for your cars. The more of our material you use, the more we'll pay you for winning pole position, races, and championships. Help promote our brand, and we'll help you be knee-deep in extra cash. We want you do keep placing high in race events so that we can continue to sponsor you and your race team. Otherwise, we may have to pull your sponsorship and limit some of your discounts.
Thank you for racing our cars to victory. We hope for you to sign on with us to help expand your great racing career.
Sincerely,
(person's first and last name)
(job position) of Mazda
Sponsorship from car manufacturers and race constructors will help honor your successes and even give you a chance to race some great cars. There's another sort of situation that would entail some sponsorship help. Take a look at this sample letter. The generic callsign for this company will be "Sanctuary."
(need financial help)
Dear (your name),
Hello, (your name). I represent Sanctuary. You have a lot of talent. As stressful as building a race team is and as tough as it can be to produce in racing, everyone needs some help. Unfortunately, not enough sponsors are looking to help fund your efforts to potentially being a racing mega star. Money doesn't make the racer, but extra cash on board can seriously help. We're willing to sponsor you. We want you to be the racing superstar to match your potential. Sanctuary is a company that makes trendy clothes mostly geared towards teenagers and adolescents. Our focus is on the beach lifestyle. Sanctuary is also deeply involved in racing. We feel that motorsports can help expose a brand even as race fans pack the seats for a racing event. We'd like to help you get money and fund your racing career.
Let us know if you're interested. It is perhaps wise you acecpt our offer since not enough sponsors want to jump on board with you.
Sincerely,
(sponsor's name)
(sponsor's position) of Sanctuary
MODEL 2: Picking Sponsors Yourself
Maybe you know what sponsor you want to pick up and are willing to race hard to acheive getting that sponsor. Say you want to get Sony as your sponsor. Well depending on how big a sponsor, you're asking for some stringent requirements for most. You may be asked to complete time trials with a sponsored car, buy a certain car and win races with it, place a certain position or better for a consecutive number of races, or whatever the case. You may even have to have a certain license to be eligible to use such sponsors for cars. So don't think you're getting a huge sponsor with your B-License and with an inferior car in an inferior series. Imagine Hollister was a sponsor available in GT5. They could have requirements asking that you win every race in the Spider and Roadster series. Acheiving all requirements will land you sponsorship from the company you're going for.
--- Sponsor Involvement in Races ---
With the Family Cup in GT4, special one-off races can be created with winnings coming from the race sponsors. This can change with certain manufacturers sponsoring Family Cup races. There can be exhibition races you will be invited to with some money on the line. The main requirement is that the car features the main sponsor on the car. The easiest way to do that is to either place the race's sponsor on the hood of the car or along the sun visor. So if a race was sponsored by Mobil 1, you could either have the logo of the company across the hood of the car or along the sun visor with a vinyl sun visor sticker across the sun visor. The best recommended points the sponsor should be featured are along the hood, on the sun visor, and the rear bumper (or maybe even the rear trunk lid). Some of these sponsor races will pay you extra to win the single-day race. You will compete against other cars bearing the name of the sponsor. The series may make it fair that you compete with a certain car. Or, you could get a car to "borrow" with the sponsor logos. Think of the Toyota Pro Celebrity Race and being able to purchase a ready-made Toyota (they race Scion tC's nowadays) for the series. You can't keep it, but you do get prize money from the race sponsor of the if you place well. And of course, winning races give you that extra payout from the company sponsor.
Imagine every sanctioned race being sponsored by a certain company. Think of... "The Tokyo R246 Grand Prix Presented by Toyota," the "Honda Grand Prix of Laguna Seca," the "Gran Premio de Telefonica at Valencia," or even the "BMW Nürburgring Nordschleife 4-Hour Challenge." Sanctioned races would bear the name of a certain sponsor. Imagine racing at Twin Ring Motegi for a race sponsored by Honda. Win a race with a Honda-powered car, and you could get bigger pay from Honda for winning. If it is a series for domestic or international brands, you could be driving the winning car from the manufacturer who sponsors the race. You could win a Chevy-sponsored race with a Chevy Corvette in a Chevrolet-sponsored race beating out Dodge, Toyota, and BMW. You'd win some hefty extra money depending on the level of competition. Longer and more prestigious races will result in higher extra pay from sponsors.
It was a lot, but it's all detailed. What would be your ideas regarding sponsorship? Is there something I may have missed or screwed up on? This thread ties into my Racing Modifications thread as an extension. Feel free to share your ideas. In a later post, I'll put sponsorship into perspective by talking about another game.