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It is no secret that Honda provided funding for years to keep Tsunoda in a seat at Racing Bulls (and its predecessors). That only ended last year, but the bond between the engine supplier to both Red Bull teams remained strong. Thus, Tsunoda was still one of the faces of the brand.
When it became clear that Red Bull Racing was considering replacing Lawson, it was perhaps Honda that put an end to any doubts among the team's management. Indeed, the manufacturer revealed that it would be willing to pay millions if Tsunoda were to partner Max Verstappen at Suzuka.
I guess it makes sense that Honda would pay a premium to have a Honda affiliated driver in a top level car with Honda engine tech at a track that is owned by Honda.