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This is the discussion thread for a recent post on GTPlanet:
This article was published by Andrew Evans (@Famine) on December 1st, 2017 in the Car Culture category.
Forcing a customer to keep a car for two years is quite ridiculous in the first place, but I agree, he did break the contract he signed. Then again I don't think it's fair practice for Ford to do this in the first place. Their reasoning makes perfect sense -- wanting to keep potential buyers for the future and prevent high sale prices they have no part in -- but they're trying to control something they have no business controlling and is just part of the industry and the way of the market. If you can't produce things fast enough or in high enough quantities, this will always happen. That's Ford's responsibility, not the customer's.
It really depends how you look at it. Seems unethical from Ford and they shouldn't be allowed to do this, but at the end of the day, Cena signed the dotted line and agreed to their terms which he then broke. I'd like to see the legal ramifications and precedent set here, but I kinda feel like it'll be settled out of court.
Just me playing armchair lawyer.
What more coverage other than big guy doesn’t fit well inside a sports car are they expecting to get?
What exactly are you promoting anyway to legions of people who almost certain can’t afford the list? “Hey, even if you do succeed and become rich enough to afford the car, you can’t have it because we’ve decided that you don’t have a big enough YouTube following so we’re giving your slot up this cardigan wanker from London who will kiss our butts for it instead.”
what is ford going to say? No Raptor, or track ready Mustang?
From a marketing point of view this behaviour is doing more harm than good to the Ford brand itself.
Maybe not on expensive cars but some WWE fans could eventually buy something else instead of a new Ford Focus, that was my point. Not that I care about Wrestling in the first place but I do understand people being upset by corporate behaviour.A broken contract is a broken contract. We can see from the court papers agreed to the terms and conditions. This will do no harm to the customer base for stratospherically-expensive invitation-only cars.
Oh, I agree my point was Ford does not pump out that many limited must have cars. I am not knocking the Ford or anything either. Other car companies that pump out super cars may hurt more to be banded from to be banded from. I suppose when you have a car youtube channel/blog whatever it is not good to get nixed from anyone.If they're invitation sales then yes. Cena had to put together online videos as part of his application saying how good a brand ambassador he'd be and he signed contracts confirming his agreement to Ford's stipulations. Do you think he'd get a second go?
A broken contract is a broken contract. We can see from the court papers agreed to the terms and conditions. This will do no harm to the customer base for stratospherically-expensive invitation-only cars.
What do all those companies have in common, that Ford doesnt share?Ask Bugatti, or Lamborghini, or Ferrari, or Aston Martin, or Jaguar. That's how it is up in the stratosphere of the supercar market. It creates a (genuine) sense of exclusivity that's arguably as good for successful customers as it is for the brand. The lists of potential buyers certainly seem full enough - why should the brand care if 90% of the population will ever drive the car or even see it in real life?