Business Week: Top 100 Global Brands

[a6m5]

Top 100 Global Brands Scoreboard
The table that follows ranks 100 global brands that have a value greater than $1 billion. The brands were selected according to two criteria. They had to be global in nature, deriving 20% or more of sales from outside their home country. There also had to be publicly available marketing and financial data on which to base the valuation.

1st ranking is this year's. Then the 2004, until the last one(closest to the company name) is from the 2001 list. Followed by the brand names are its' parent company names, nationality, 2005 brand value(in $Million), 2004 brand value(in $Million), change in brand value(%).

1 1 1 1 1 Coca-Cola Coca-Cola U.S. 67,525 67,394 0

2 2 2 2 2 Microsoft Microsoft U.S. 59,941 61,372 -2

3 3 3 3 3 IBM International Business Machines Corporation U.S. 53,376 53,791 -1

4 4 4 4 4 GE GE U.S. 46,996 44,111 7

5 5 5 5 6 Intel Intel U.S. 35,588 33,499 6

6 8 6 6 5 Nokia Nokia Finland 26,452 24,041 10

7 6 7 7 7 Disney Walt Disney Company U.S. 26,441 27,113 -2

8 7 8 8 9 McDonald's McDonald's Corporation U.S. 26,014 25,001 4

9 9 11 12 14 Toyota Toyota Motor Corporation Japan 24,837 22,673 10

10 10 9 9 11 Marlboro Altria Group U.S. 21,189 22,128 -4

11 11 10 10 12 Mercedes-Benz DaimlerChrysler AG Germany 20,006 21,331 -6

12 13 NR NR NR Citi Citigroup U.S. 19,967 19,971 0

13 12 12 14 15 Hewlett-Packard Hewlett-Packard U.S. 18,866 20,978 -10

14 14 15 15 17 American Express American Express U.S. 18,559 17,683 5

15 15 16 19 18 Gillette Gillette U.S. 17,534 16,723 5

16 17 19 20 22 BMW Bayerische Motoren Werke AG Germany 17,126 15,886 8

17 16 17 16 NR Cisco Cisco U.S. 16,592 15,948 4

18 44 45 41 38 Louis Vuitton LVMH Moët Hennessy Louis Vuitton France 16,077 NA NA

19 18 18 18 21 Honda Honda Japan 15,788 14,874 6

20 21 NR 34 42 Samsung Samsung S. Korea 14,956 12,553 19

21 25 29 31 32 Dell Dell U.S. 13,231 11,500 15

22 19 14 11 8 Ford Ford U.S. 13,159 14,475 -9

23 22 23 45 44 Pepsi Pepsi U.S. 12,399 12,066 3

24 23 21 22 23 Nescafé Nestlé Switzerland 12,241 11,891 3

25 26 27 25 19 Merrill Lynch Merrill Lynch U.S. 12,018 11,499 5

26 24 22 24 26 Budweiser Anheuser-Busch U.S. 11,878 11,846 0

27 28 24 23 25 Oracle Oracle U.S. 10,887 10,935 0

28 20 20 21 20 Sony Sony Japan 10,754 12,759 -16

29 33 37 NR NR HSBC HSBC Britain 10,429 8,671 20

30 31 33 35 34 Nike Nike U.S. 10,114 9,260 9

31 29 28 28 30 Pfizer Pfizer U.S. 9,981 10,635 -6

32 NR NR NR NR UPS UPS U.S. 9,923 New New

33 27 26 26 NR Morgan Stanley Morgan Stanley U.S. 9,777 11,498 -15

34 30 NR NR NR JPMorgan JP Morgan Chase U.S. 9,455 9,781 -3

35 35 39 43 41 Canon Canon Japan 9,044 8,055 12

36 34 35 42 43 SAP SAP Aktiengesellschaft Germany 9,006 8,323 8

37 37 41 39 33 Goldman Sachs Goldman Sachs U.S. 8,495 7,954 7

38 NR NR NR NR Google Google U.S. 8,461 New New

39 36 38 40 39 Kellogg's Kellogg's U.S. 8,306 8,029 3

40 38 36 36 31 Gap Gap U.S. 8,195 7,873 4

41 43 50 50 49 Apple Apple U.S. 7,985 6,871 16

42 40 43 44 46 Ikea Ikea Sweden 7,817 7,182 9

43 NR NR NR NR Novartis Novartis Switzerland 7,746 New New

44 45 NR NR NR UBS UBS Switzerland 7,565 6,526 16

45 39 NR NR 98 Siemens Siemens Germany 7,507 7,470 1

46 41 44 NR NR Harley-Davidson Harley-Davidson U.S. 7,346 7,057 4

47 42 40 37 37 Heinz H. J. Heinz Company U.S. 6,932 7,026 -1

48 47 46 47 40 MTV Viacom U.S. 6,647 6,456 3

49 59 53 52 50 Gucci Gucci Group N.V. Italy 6,619 NA NA

50 46 32 32 29 Nintendo Nintendo Co., Ltd. Japan 6,470 6,479 0

51 50 52 53 NR Accenture Accenture Ltd. U.S. 6,142 5,772 6

52 49 47 54 NR L'Oreal L'Oréal SA France 6,005 5,902 2

53 65 59 60 55 Philips Philips Netherlands 5,901 NA NA

54 51 48 51 45 Xerox Xerox Corporation U.S. 5,705 5,696 0

55 60 NR NR NR eBay eBay Inc. U.S. 5,701 4,700 21

56 48 42 38 35 Volkswagen Volkswagen Germany 5,617 6,410 -12

57 52 55 57 57 Wrigley's Wm. Wrigley Jr. Company U.S. 5,543 5,424 2

58 61 65 67 59 Yahoo! Yahoo! Inc. U.S. 5,256 4,545 16

59 58 57 62 60 Avon Avon Products, Inc. U.S. 5,213 4,849 8

60 56 56 59 56 Colgate Colgate-Palmolive Company U.S. 5,186 4,929 5

61 54 49 49 51 KFC YUM! Brands, Inc. U.S. 5,112 5,118 0

62 53 34 30 27 Kodak Eastman Kodak Company U.S. 4,979 5,231 -5

63 55 51 48 47 Pizza Hut YUM! Brands, Inc. U.S. 4,963 5,050 -2

64 57 54 55 54 Kleenex Kimberly-Clark Corporation U.S. 4,922 4,881 1

65 64 61 64 61 Chanel Chanel S.A. France 4,778 4,416 8

66 62 60 61 NR Nestlé Nestlé S.A. Switzerland 4,744 4,529 5

67 63 62 66 NR Danone Groupe Danone France 4,513 4,488 1

68 66 74 80 76 Amazon.com Amazon.com, Inc. U.S. 4,248 4,156 2

69 67 63 65 65 Kraft Kraft Foods Inc. U.S. 4,238 4,112 3

70 68 75 79 NR Caterpillar Caterpillar Inc. U.S. 4,085 3,801 7

71 69 67 68 70 adidas adidas-Salomon AG Germany 4,033 3,740 8

72 70 68 69 69 Rolex Montres Rolex S.A. Switzerland 3,906 3,720 5

73 76 81 74 66 Motorola Motorola, Inc. U.S. 3,877 3,483 11

74 71 76 58 52 Reuters Reuters Group PLC Britain 3,866 3,691 5

75 72 69 76 74 BP BP p.l.c. Britain 3,802 3,662 4

76 74 NR NR NR Porsche Dr. Ing. H.c. F. Porsche AG Germany 3,777 3,646 4

77 NR NR NR NR Zara Industria de Diseno Textil, S.A. Spain 3,730 New New

78 77 79 81 72 Panasonic Matsu****a Electric Industrial Co., Ltd Japan 3,714 3,480 7

79 81 NR NR NR Audi Volkswagen AG Germany 3,686 3,288 12

80 80 71 75 62 Duracell The Gillette Company U.S. 3,679 3,362 9

81 75 NR 72 NR Tiffany & Co. Tiffany & Co. U.S. 3,618 3,637 -1

82 79 73 NR NR Hermes Hermes International France 3,540 3,376 5

83 78 78 77 71 Hertz Ford Motor Company U.S. 3,521 3,411 3

84 NR NR NR NR Hyundai Hyundai Corporation S. Korea 3,480 New New

85 90 89 NR NR Nissan Nissan Motor Co., Litd. Japan 3,203 2,833 13

86 83 82 NR NR Hennessy LVMH Moët Hennessy Louis Vuitton France 3,201 3,084 4

87 88 NR NR NR ING ING Groep N.V. Netherlands 3,177 2,864 11

88 86 85 84 78 Smirnoff Diageo plc Britain 3,097 2,975 4

89 91 NR NR NR Cartier Compagnie Financiere Richemont SA France 3,050 2,749 11

90 84 83 83 77 Shell Royal Dutch Petroleum Company Brit./Neth. 3,048 2,985 2

91 87 86 85 NR Johnson & Johnson Johnson & Johnson U.S. 3,040 2,952 3

92 89 88 87 79 Moët & Chandon LVMH Moët Hennessy Louis Vuitton France 2,991 2,861 5

93 95 87 86 NR Prada I Pellettieri d'Italia S.p.A. Italy 2,760 2,568 7

94 NR NR NR NR Bulgari Bulgari S.p.A. Italy 2,715 New New

95 93 NR 100 91 Armani Giorgio Armani S.p.A. Italy 2,677 2,613 2

96 85 77 73 67 Levi's Levi Srauss & Co. U.S. 2,655 2,979 -11

97 NR NR NR NR LG LG Electronoics Inc. S. Korea 2,645 New New

98 97 92 91 87 Nivea Beiersdorf AG Germany 2,576 2,409 7

99 98 93 93 88 Starbucks Starbucks Corporation U.S. 2,576 2,400 7

100 99 90 88 82 Heineken Heineken N.V. Netherlands 2,357 2,380 -1

I don't agree 100% with this list, but it sure is interesting. As far as the video game big 3 goes, Nintendo and Sony has been falling last 5 years. Microsoft has been in the second place behind Coca Cola( ) ever since the list started.

Edit: Wow. Are certain words censored automatically? I just noticed that part of Panasonic's parent company name, Matsu****a got bleeped out. Did it again!

 

[Cosmic]

8 7 8 8 9 McDonald's McDonald's Corporation U.S. 26,014 25,001 4

👍 Go McDonald's, I love your food.

 

[Solid Fro]

McDonald's? My stomach just turned.

I'm impressed to see Google and Amazon on the list. I guess world domination isn't too far off for them.

 

[Touring Mars]

78 77 79 81 72 Panasonic Matsu****a Electric Industrial Co., Ltd Japan 3,714 3,480 7

he he... Matsu what now?

I'm surprised that Microsoft are not number 1...

 

[Dave A]

I don't think they were number one last year either. Not 100% if it was that far back, but I heared thay wern't number one before.

 

[Swift]

Well, that's impressive. But I don't think sony or nintendo especially should be compared to microsoft.

It scares me to see as many beer companies in there as there are.

 

[a6m5]

I don't think they were number one last year either. Not 100% if it was that far back, but I heared thay wern't number one before.

The list started in 2001, and Microsoft has always finished #2 behind Coca Cola(my favorite drink). Yesssssssssssss!

 

[Ev0]

McDonald's? My stomach just turned.

Ditto; I still don't have any idea how people can eat that stuff.

But aside from that, interesting list. It's certainly interesting to watch Nintendo decline steadily over the past 4 years, and Hyundai has made it onto the list, just one place above Nissan. They deserve it though; they are starting to make some good cars, and the next gen RWD Tiburon is very promising (thanks largely to it's drivetrain, at least for me).

 

[skicrush]

Brand value, people. BRAND VALUE. It is an independent valuation of how much their NAME is worth to them. Coke has been number one since they started doing this. Consumer goods that are heavily publicised are bound to have high marks (beer, soda, fast food. In other words, consumption driven by advertising). You'll notice that Toyota and Ford made the list, while GM did not (while GM is much bigger, especially globally speaking, than Ford or Toyota). Interesting, no?

Well, GM has their brands split up more--and there is no "GM" brand. Ford and Toyota both sell trucks, vans, family cars, and performance cars--as Ford or Toyota. Ford/Lincoln/Mercury, and Toyota/Lexus, compared to (GM) Chevy/[Corvette]/Pontiac/Cadillac/Buick/GMC/Saturn/Oldsmobile (dead now, but still heavily invested in), besides the fact that Toyota and Ford are both Toyota and Ford everywhere, while GM is further split up into Vauxhall/Opel/Holden/Daewoo everywhere else, and this WAS a global Brand Value assessment.

As far as Microsoft, Sony, and Nintendo go, you have to realize that both Sony and Microsoft sell a lot more than gaming consoles.

 

[Joey D]

Not to mention GM's truck line (I'm taking big semis). They account for huge profits amoung the company.