Chrysler "eaten up" by a 3-Headed Dog...

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Pupik

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Sorry, I meant the other Cerberus. Sorry for large dump of "cut 'n' pasting", this makes for some interesting bedfellows here...

Source: http://biz.yahoo.com/ap/070514/chrysler_cerberus.html?.v=36

Cerberus to Pay $7.4B to DaimlerChrysler for 80.1 Percent of Chrysler

Monday May 14, 10:55 am ET
By Matt Moore and Tom Krisher, AP Business Writers


FRANKFURT, Germany (AP) -- German-based DaimlerChrysler said Monday it will sell almost all of money-losing Chrysler to a private equity firm for $7.4 billion, backing out of a troubled 1998 takeover aimed at creating a global automotive powerhouse.

Eighty percent of Chrysler Group, burdened by high pension and health costs and declining market share in the United States, will be sold to Cerberus Capital Management LP. Cerberus is taking a huge risk by agreeing to take on billions of dollars in pension and retiree health care costs at Chrysler.

Cerberus Chairman John Snow, a former U.S. treasury secretary, told a news conference in Germany that the New York-based private equity firm believes in Chrysler and wants to see the company recover.

"We think at this particular point in Chrysler's history, there may be opportunities in the private world, the world of private investment, that create more room for growth and expansion, that allow management to focus with greater intensity on the day-to-day business of producing better cars," Snow said.

DaimlerChrysler AG said Monday it will sell 80.1 percent of the money-losing Chrysler to Cerberus. It was a stunning reversal of the $36 billion takeover by Daimler-Benz AG in 1998 that was meant to be a blissful marriage between Mercedes and Jeep and Dodge brands.

The move is a huge bet for Cerberus, which has agreed to take on billions of dollars in pension and retiree health care costs at Chrysler.

Cerberus has steadily been building strength in the automobile business. It led a consortium that bought a majority stake last year in General Motors Acceptance Corp., the financial arm of GM, and plans to invest in ailing auto parts giant Delphi.

The prospect of a sale to a private equity firm had worried unions in the United States and Canada because of the firms' tendency to slash costs and jobs.

Daimler will retain 19.9 percent of Chrysler and continue to work with it on drive systems, purchasing, sales and financial services outside North America. But it was clear that DaimlerChrysler and its chief executive Dieter Zetsche, who tried to prop up sales in the U.S. with his "Dr. Z" television commercials, had lost confidence that a combined Chrysler and Daimler could be a worldwide automotive leader.

"We determined that DaimlerChrysler, as currently structured, would not provide the best" framework, Zetsche told reporters in Stuttgart, adding that "at the same time, given my experience with and commitment to Chrysler, this was a difficult task for me personally."

Shareholders reacted positively. DaimlerChrysler's U.S. shares rose $2.98, or 3.77 percent, to $82 in Monday morning trading.

DaimlerChrysler said the deal is likely to be completed by the third quarter and that it would reduce its overall profit by as much as $5.4 billion for 2007.

Snow said that under Chrysler's leadership, the company's quality and productivity have risen and it has a variety of new products that will be well-received in the marketplace.

"We're going to support those initiatives and we're going to support your plans," he said.

Shareholders must approve changing the German company's name to Daimler AG. A vote will likely be scheduled this fall, the company said.

The German-American automaker said an affiliate of Cerberus will hold the majority of a new Chrysler Holding LLC, while DaimlerChrysler will keep a 19.9 percent stake.

Private equity firms typically use money provided by pension funds and hedge funds and wealthy private investors to acquire public companies or parts of companies and take them private, often to reorganize and later sell at a profit.

But Snow said Cerberus would focus on longer-term earnings.

"We don't think about the next quarter. We don't think about what analysts have to say about us. We care very much about producing long-term results for investors," he said.

The United Auto Workers' endorsement of the transaction was a shift from earlier this year, when UAW President Ron Gettelfinger warned that a private equity buyer would "strip and flip" the company by selling it off in pieces.

Gettelfinger, speaking on WJR-AM in Detroit, said he made a last-minute pitch to keep Chrysler with Daimler over the weekend, but when that failed, he decided to embrace the Cerberus purchase.

"We did make a last-ditch effort pitch this weekend in Stuttgart with Dr. Zetsche about maintaining the status quo. That appeared to be less and less an option. He made it unequivocally clear it was no longer an option. He spent an hour and a half taking us through the entire selection process," Gettelfinger said.

"We made the pitch all the way home that we wanted the Chrysler Group to stay under the Daimler umbrella but it's not there. The decision has been made, we're supportive of it."

"We're going to close that past chapter. We're going to move forward."

Canadian Auto Workers President Buzz Hargrove said he was assured that the collective bargaining agreement with Chrysler would be honored and that no jobs would be eliminated.

Analysts said last week that Magna International founder and Chairman Frank Stronach was the likely leading bidder for Chrysler. Billionaire investor Kirk Kerkorian, who tried to take control of Chrysler in the 1990s, also has said he would make a bid, but it was apparently spurned.

Zetsche announced Feb. 14 that all options were open for Chrysler, which lost $1.5 billion last year and is undergoing a restructuring plan that will eventually shed 13,000 jobs.

Snow said the deal was a sign of faith in Chrysler, an iconic American brand and third-largest U.S. carmaker behind General Motors Corp. and Ford Motor Co.

Norris Freeman III, 33, of Detroit, a 12-year Chrysler employee who works the line at the Warren Truck Assembly Plant, was skeptical of the move.

"I don't think Cerberus is going to do us any justice. I think Kirk Kerkorian had a better interest in us. I think Cerberus is in it just for the money," he said.

Cerberus also has former Vice President Dan Quayle as an adviser. David W. Thursfield, who used to run Ford in Europe, is a senior member of the operations team in Cerberus' automotive and industrial practice. And Wolfgang Bernhard, former Chrysler chief operating officer, is a newcomer to Cerberus.

Last year, GM sold a majority stake in its General Motors Acceptance Corp. financing arm to a consortium of investors led by Cerberus for about $14 billion. Analysts had said buying a big stake in Chrysler would let Cerberus combine GMAC operations with Chrysler Financial.

In December, Cerberus was part of a consortium of investors that said it would invest $3.4 billion in the struggling auto parts giant Delphi Corp. in exchange for new shares of Delphi stock as it emerged from Chapter 11 bankruptcy protection.
 
No, it's been a great investment for Daimler-Benz. They got back much of their initial purchase price by simply transferring 'liquid assets' (ie: CASH) from Chrysler to D/B. Then they've backcharged Chrysler for development costs on old Mercedes technology. Now they're selling the company for an undisclosed sum.

I think it's been a GREAT investment - for D/B. It's Chrysler and the US who are paying for it.
 
Here in Michigan, people aren't too happy. Given the importance of Chrysler and the 'S' they're already in, people did not want to see Cerberus coming to snatch up the company. Certainly they do have a history of cleaning up old economic messes of companies, but lets be honest, I doubt they have much in a direction by which they can take an automotive company without drastic change.

The good news is that Cerberus wants to make money with the company, and that may finally mean that they cut the fat from Chrysler. Get rid of the stupid models that nobody buys (PT Crusier, Aspen, Comander, Compass, Crossfire, etc), invest heavily into the models that do sell, and altogether make Chrysler the car company it should be.

The worst thing that will likely happen will be the cutting of jobs, again, which is the last thing that my beloved state needs. However, if Cerberus can shake-off the UAW (like the Detroit papers are saying), this may be the beginning of the end for them, which indeed would be a good thing for everyone.

We'll see I guess. As long as they don't screw-up the Challenger, I'm a happy guy...
 
No, it's been a great investment for Daimler-Benz. They got back much of their initial purchase price by simply transferring 'liquid assets' (ie: CASH) from Chrysler to D/B. Then they've backcharged Chrysler for development costs on old Mercedes technology. Now they're selling the company for an undisclosed sum.

I think it's been a GREAT investment - for D/B. It's Chrysler and the US who are paying for it.

Such is life in the business world. I applaud Daimler-Benz for the way they handled the whole thing. I hope Cerberus slashes jobs, cuts costs, and then adds exciting new products - Nissan style. It's the only way to save the brand.
 
Well Auburn Hills is screwed, which basically means the entire economy around me is going to go to hell in a hand basket
 
Well Auburn Hills is screwed, which basically means the entire economy around me is going to go to hell in a hand basket

Yeah, you're screwed more than we are here on the other side of the state. It will be interesting to see what the ripple effect will be with all of the parts suppliers around here, as the real relics of the past around here are still connected to GM, and nobody else...
 
YSS, everyone buys the PT Cruiser--even though it *is* the most rubbish American car you can buy. I for one don't really care what happens to Chrysler so long as the Charger and Challenger remain the same...or maybe more power. GM and Ford are just way too far ahead for them to catch up. They should of ganked more technology and engineers from Merc before the sale.
 
Merc still owns 20% of Chrysler, so I assume that was mostly done for the Sprinter lineup, as well as the future Diesel models as well. But either way, that doesn't really guarantee a whole lot of anything.

Cut the stupid models and they will save money, I don't think it is any easier than that. Take one more step, they could actually follow the idea that they only need to build the amount of cars people want to buy, and that may help the bottom-line as well...
 
Cut the stupid models and they will save money, I don't think it is any easier than that. Take one more step, they could actually follow the idea that they only need to build the amount of cars people want to buy, and that may help the bottom-line as well...

^ I agree on that, lately Chrysler Holdings (on which is being called now) has too many models, and most of them are rubbish (like the Compass, Nitro, and the Aspen). And while Daimler (new name too) finally takes a lot of load out of their shoulders, I do sure hope they can straighten themselves up of improving the quality of Mercedes-Benz.

(:
 
They need to get rid of Jeep, the Germans have made Jeeps suck so much over the past few years there are no hope for them. I think the only people who even think about buy them now are hot 20-40 year old blonds.
 
If you want to go off road you aren't going to buy anything new, let alone a new Jeep. Wranglers have become soft and way to urbanized, same thing with the Grand Cherokee. They come with street tires and everything else. And now the Jeep sold out and are selling two (Patriot and Compass) city Jeeps which are not only ugly but are just poorly made vehicles.

If I wanted a new off road vehicle I would more then likely buy a Land Rover.
 
Or anyone who wants to go offroad.

Read: Wrangler, and the Grand Cherokee

^ Agreed on that statement. And all Jeep division (under Cerberus) needs to do:

- Get rid of the "car that answered the question that nobody asks" Jeep Compass. Come on, theres the Dodge Caliber for that! :dunce:

- Same goes with the money-losing Commander. They should have called it Wagoneer in the first place. :ouch:

- Change the "Liberty" name back into the "Cherokee", since the Liberty here is being called the Cherokee in Europe. :indiff:

-> Jeep needs to stick to its roots and stay that way, Good thing I like the Patriot thou.

(:
 
The Patriot is awful, they feel like a heavy car (which I think it is...it's an Avenger right?). Frankly I think every vehicle under the Chrysler group is utter crap, for whatever reason my parents keep buying them and then the complain when things happen to them.

We have a 04 Pacifica which we probably paid 40 grand for, it's been in the shop more then any other car we've ever owned. It already had to be repainted twice for rust! Also the power steering and traction control both have failed more then once and there is this electrical gremlin that will lock the doors for no reason when you get out of the car with the motor still running.

I hope Cerberus does something worth while with the company and bring Chrysler back to making good products again...like they were many years ago before the German invasion.
 
I think your car is one in a million Joey.... Thats nuts.

Also, the Patriot is a compass for sissies who don't want to look like one.
 
I don't think so since we know at least 3 other Pacifica owner with rust.

Before we got that though we had a PT Cruiser which had a gremlin in the braking system. I think in 50,000 miles we put 3 or 4 sets of brakes on it along with 2 sets of calipers and all new lines. Thing also ate tires and wouldn't stay aligned...and my mom drove this, she's the one you see in the left land doing 10 under the speed limit and not knowing what the words "hard driving are"

Before the PT we had an Interpid which had the front end literally fall off when the suspension system as a critical failure causing the struts to break and the whole front of the car to take a skidding stop on it's front end. I was young when it happened so I'm not entirely sure of the story, but I do know it was no more 3 months after we had bought the damn thing.

Needless to say Chryslers have left a bad taste in my mouth and I can not understand why my parents feel the need to buy them. I think I have them convinced to buy something less crappy in the future.
 
The Patriot is awful, they feel like a heavy car (which I think it is...it's an Avenger right?).

^ The Patriot is based on the Caliber along with the Compass in which it is shared with Lancer. The Avenger and the Sebring are the extended version of the Lancer platform. Oh, even the Outlander shares with it too! :dopey:

-> Just backing you up there dude! ;)

-> Cerebrus must really get things down ASAP. Before all those union, model releases, and consumers gets really iffy.

(:
 
Gotcha, I wasn't sure, I knew there was extreme platform sharing in their somewhere.

I think the UAW will cause them the biggest headaches.
 
^ Man, I'll be hating my bosses if I'm still working under Chrysler as we speak. :indiff:

(:
 
I think the UAW will cause them the biggest headaches.

The UAW has been and always will be problem number one for situations like this. With all the crap they managed to stir up with GM on the Epsilon II and Delta II cars, it wouldn't surprise me if they tried to screw around with Cerberus. That being said, I don't think Cerberus will take the UAW's crap. At least IMO, if that is the case, this may finally be the end of the UAW as we know it, as it is an out-of-date and corrupt union with too much leverage and not enough power to get anything done.

Either way, Chrysler has a lot of crap they need to fix to get things right. Overlapping models, unnecessary deals with different companies, outside of fixing their own internal leadership issues all add up to major hurdles to get things sorted out. Reports keep saying that LaSorda is coming back to run Chrysler, and that may turn out to be a good thing. Sure, Dr. Z was a somewhat decent guy, but a dude like LaSorda (a real car guy) is what the company needs to keep things on-track. Look what Lutz has done for GM, and we may be able to get an idea of what LaSorda needs to do for Chrysler.

Here is what I'd like to see from each brand:

Dodge: Value-packed, all-in-one brand. See Chevrolet Model

- Caliber: Increase quality ten-fold, bring the diesel model to the United States, and aggressively position it against the foreign competition. Oh, and get the SRT-4 here sometime soon...
- Avenger: Increase quality even further, add diesel power, create an SRT model in low-volume numbers.
- Charger: Move it to the LY chassis, increase fuel mileage on the V6 and V8 models, increase quality dramatically, add a manual transmission option.
- Caravan: Good enough for now I suppose.
- Sprinter: See above.
- Dakota: Increase quality, add the HEMI engine as an option, maybe a diesel model too.
- Durango: Quality, Diesel, etc...
- Ram: Quality, Quality, Quality.
- Viper: Get a new interior NOW!

Chrysler: Mid-Level Luxury Brand: See Buick for Model

- PT Cruiser: Kill it now. Update or die!
- Sebring: Quality, diesel, etc. Oh, needs a new suspension. See Saturn Aura for a good example.
- 300: Increase quality, add diesel model.
- Town and Country: Good enough for now.
- Aspen: KILL IT NOW!
- Crossfire: KILL IT NOW! Possibly replace with Viper-based Firepower with HEMI V8. Low volume equals decent sales to MOPAR fans. I want this to not only knock-gloves with the Corvette, but I want to see this compared to the Z4 and SLK.

Jeep: Luxury Truck Brand. Think Cheap Option to Land Rover

- Compass: KILL IT NOW!
- Patriot: A good idea for now. See where it goes... Oh, add a hint of diesel as well.
- Wrangler: Needs one more cheap model for the hardcore 4X4 crowd. Think something like the stripped-out WRX TR but in Wrangler form, all the goodies of the Rubicon but without all the luxury crap. Needs diesel too.
- Liberty: Change in name to Cherokee sounds good to me. Oh, the interior may need a quality touch.
- Cherokee: Its pretty good where it is now, but needs a bit more quality overall, and diesel power is a must as well.
- Commander: KILL IT NOW!
 
Or anyone who wants to go offroad.

Read: Wrangler, and the Grand Cherokee

Anyone wanting to go offroad now has so many options that Jeep could disappear off the face of the earth and it would be no great loss.
 
YSS, everyone buys the PT Cruiser--even though it *is* the most rubbish American car you can buy.
The PT Cruiser sells quite well, as salesmen that have worked for Dodge and Chrysler dealers have told me. Considering the platform is even older than the E-Class Mercedes, and it's the only current product (save the Charger/300) with anything resembling a cult following, it isn't a bad product for the brand.

But some of their traditional bread-and-butter models like their minivans aren't selling like they used to (even accounting for steadily climbing SUV sales since 1990) since the competition has caught up. Truck sales are down, and I see about 20x more GL-class Benzes than Aspens on the road.
 
Anyone wanting to go offroad now has so many options that Jeep could disappear off the face of the earth and it would be no great loss.


Really? Where?

Where is there another open top 4 door off roading machine? Nowhere.

The Jeep is in a class of its own.
 
Really? Where?

Where is there another open top 4 door off roading machine? Nowhere.

The Jeep is in a class of its own.

Where would you need it?

Also, I was talking about just going offroad, not offroad and without a roof, in which case LR3, Landcruiser and Patrol are all breathing down the Jeep's necks.
 
Where would you need it?

Also, I was talking about just going offroad, not offroad and without a roof, in which case LR3, Landcruiser and Patrol are all breathing down the Jeep's necks.

no. not really.

you see, here in America, none of those are ever driven off road. Hell, we Don't get the Patrol. LR3? Talk about expensive.... Land Cruiser? another bland Toyota product that's more likely to wear 24" rims than 33" Super Swampers.

Jeep has a loyal off-road following that thrives on the trucks' "trail-rated" capability.

Oh, don't even bring Hummer into this. Prices jacked up by popularity among rappers and sports stars who put huge rims on them, in spite of their capability. The smaller ones might be most immune to this, but the H2 still sells the best...
 
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