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Disney + Marvel = ???
News broke this morning that literally knocked me off of my feet. The Walt Disney Corporation is buying Marvel, Inc. for $4 Billion USD. According to Disney, they'll be adding over 5,000 characters to their already large catalog, a move that is being called critical as they attempt to reel in attention from the 18-34 year old male market that they've been ignoring.
What do you guys think?
I'm torn on the issue. I think these are two great flavors, but ultimately, they don't exactly go together. But, the promise of having a greater amount of money behind their (Marvel) projects, better-controlled licensing, and a promised "hands off" nature to their purchase... It sounds like Marvel will be landing softly at Disney's door.
(Check out /Film's "What Does the Deal Mean" post here)
I keep thinking of the Mirmax situation, whereas they have been left to their own devices, and continue to make edgy films that are very "un-Disney." Even Pixar, who was purchased for nearly $8 billion back in 2007, has remained mostly separate from Disney as well. Of course, I'm worried about crossovers, and the eventual issues with licensing with Universal and Paramount, but... Having it all under one house could clear things up. Maybe.
I look forward to hearing more about whats going on.