It's very waxy. Not my thing at all.
It is, you are not imagining it.
I went on a chocolate course recently, and the ingredients for a quality chocolate related to:
1) Percentage of cocoa content, and
2) Percentage of cocoa butter.
For a chocolate to be called a "chocolate" in Europe and the UK (whether it be Cadbury's or Leonidas handmade) the cocoa solids content must be >30%. In Australia it is 26% (which is why Cadbury's, for example, tastes sweeter here then the UK) and in the US this is a lowly ~10%. The reason for that is believed to be related to WWII.
During WWII, cocoa rations dictated a low cocoa content for soldiers allotment. However, after the war, the recipe was never changed but did still continue to sell strongly. When the US started marketing chocolates to Europe, the Swiss and French got upset that inferior products (as defined by cocoa content) were being called the same product as theirs, so got legislation changed to relate cocoa content to the word "chocolate". However the US manufacturers could not up the cocoa content of their US stuff as consumers found even a slight increase in cocoa content too hard to palate. So cocoa content in US "chocolate" remains incredibly low.
Cocoa butter plays into quality by dictating the melting point of chocolate. Higher percentage of cocoa butter means a lower melting point and a creamier taste and texture - or waxiness if used economically. However in hotter climates, this is a problem as product melts easily - which is why Cadbury's and such have lower CB content then handmade European varieties. People don't like melted slabs on the way back from the supermarket.
Additionally, cocoa butter is extremely scarce and in limited supply, and due to inclusion in a ever growing number of cosmetics, is also substituted using palm oil by large manufacturers these days
![Indifferent :indiff: :indiff:](/wp-content/themes/gtp16/images/smilies/indifferent.svg?v=4)
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As for my perferred choice - well, it isn't available in Australia
![Grumpy :grumpy: :grumpy:](/wp-content/themes/gtp16/images/smilies/grumpy.svg?v=3)
Cote d'Or for regular store bought stuff, so I substitute this from Lindt: