Buttseh:
I ordered it through Play also, i normally do seeing as its cheaper and avoids having to go fetch it myself (just damn annoying when games like GT4P dont come on the day etc).
I was out shopping yesterday, popped into GAME in manchester, and asked by chance if someone had jumped the gun and was selling it, and thanks to Blockbuster in Stockport, i bagged myself a copy yesterday £24.99, so once Play deliver theres, i'll take it back to GAME within the 10 days, and get my money back, or i'll send it back to Play maybe (seems daft to for a 8 quid saving though)
It often seems worth asking shops like GAME etc the day before a release if its on sale yet, cant harm any, and on a number of occasions it has been (i'd definately say it has in more cases than not!) why wait when others arent.
I know someone who works at Blockbusters, and there pretty good for just selling games as soon as they come in stock (not just games either) and i think i'll have to bribe them a little to start selling games the moment they get hold of it, and to let me know, and i'll grab it from elsewhere, mention there selling it (not paying blockbusters prices!) and everyone's happy