Sorry, your wrong, sadly...
Have you not seen the recent post and whole thread regarding Fords latest comments about video games? Even they have said how important games like GT5 are, rising brand awareness and loyalty through the worlds gaming culture. The gaming culture is now bigger than movies, more people spend time playing games than watching TV, you have to remember its not just playstations, xbox's etc... You have lots of mobile phone games and such like now.
Yes i know. But i know racing developer and i think they know the truth.
A question...
Go in the city and ask sombody about the car in the 007 Movies? They would say Austin Martin.
Ask the same and other persons on the street ... "Is there a Vanquish in Forza, GT, Shift2, etc."
35% would say. "maybe i dont know" 50% (wouldnt know the games) and 15% would say "yeS"
Games are huge and bigger than the movie industrie, but companys want to pay for adveristment and games (racinggames) are a waste of adversisment for this and other reasons....
- Movies get auttention from a brider audience. I mean young, old, non gamer etc.
- Movies have 1-5 cars in there. Games have about 100 to 1000 cars.
- Cars in movies are driven by Moviestars (or often Stuntman which look like the stars)
- Cars in movies are real and have the real sound. In games this can be not real sometimes. (for example Sound in GT5 or handling in some other racing games (Shift 2,...))
- ....
So is this a good adveristment in games? No. Is it good advertisment in movies? Yes. Some people have an idol and want to drive the car of the stars for example
Yes it gets bigger, but Sony, MS ask a bout a license and ..
a) have to pay for it (unlike movies. The manu pays the movie company)
b) Have to wait very long time
c) have to beg sometimes
d) Dont get an answer etc.
Besides Ford just said the industrie is bigger and not said that they would pay Sony,MS for their cars intigrated in their games. And this is only 1 manufacture.
I know developer and they deal with alot more manufactures. And they all said the same. It is hard to get a licens and expensive. So what was your point
Yes it is about to change, but this will need about 5-6 years before all manufacture be grateful about their car in a big racing franchise and some would pay for the integration. (For example GT, Forza)