I'm watching it right now as I speak. A few things...
The sprint cars in this series are more fun and cooler looking than the sprint cars we're used to in the States. Plus, they run REAL off-road races. Not all courses covered in dirt or snow. There are natural terrain courses here (except for maybe that soccer stadium course).
Those bikes are pretty brave to try out the snow. They are normally good hugging tarmac on road courses, but on ice, they are interesting to watch. When it comes to racing off-road with bikes, first race to come to mind for me is the Dakar Rally. Only thing is that the Dakar racers run Paris to the Sahara desert all the way to Dakar. These guys run much shorter races on different surfaces. You brave enough to try 2-wheel racing in the snow, good for you.
The cars that race on the ice can slide pretty well. It is almost like rallycross on ice, only without Kristisi Yamaguchi skating around in pre-race festivities. I thought the Corolla in GT3 had no handling, no power, and looked fairly descent. However, the ice racing one is pretty cool looking. It has great lines and almost looks like a Toyota Matrix from the sides. The 1st Generation Opel Tigra races it, and it is a very fun little car. I think Europeans know how to make smaller cars look more like exotic cars (Fiat Coupe, MG F, Fiat Barchetta... I guess to name a few). But until the second-generation Opel Tigra killed the first car's looks, the Tigra Ice Racing car is not just a GT2 fun car anymore, it is a serious ice racing machine. And in this race, the Kia Rio won the final race. For those of you who watch "Sports Car Revolution" here in America, you may remember that after Jaime Wilson's "Dyno Truth or Dare," there is the "Kia/Porsche Challenge" featuring the Kia Rio. At first, I thought the Rio was a minivan or a hatchback too big to be considered a car. Seems like it isn't really the case.
As I speak, the oval race for the Andros Ice Racing Series is on. I wonder if the Europeans can do better at America's game...