Jaguar Reveals Rebrand for its EV Future (😬)

[Famine]

Meanwhile, they've posted a teaser of the new car...

From what I understand, that's a different car. The Miami reveal is of a two-door concept, rather than the four-door camoed thing.

 

[Touring Mars]

I am 100% certian that is not a car but a huge air conditioning unit.

I take it you are not a big fan?

 

[Disco_Volante]

I take it you are not a big fan?

I don't know why, it's pretty cool.

 

[c172fccc]

... except the Marvel's Hawkeye font, eh?

View attachment 1406225

And Tanguay…

 

[sirjim73]

I'm pretty certain they are trolling with new their advert - not the most original idea, but I presume they just wanted it to go 'viral'. Meanwhile, they've posted a teaser of the new car...

As expected, this concept has no rear window, which means a view screen of some sorts inside.

 

[MIE1992]

It all reminds me of that one meme, set a pool, with the parent happily holding a kid up in the background while another kid, alone in the foreground, looks worried, and then the second frame depicts a skeleton sitting in a chair at the bottom of the ocean.

So, my take on this meme?

Kid being held up: Aston Martin (Especially with both an F1 and a prototype program!) and McLaren

Kid drowning: Jaguar/Land Rover and Lotus

Skeleton: MG and Rover

 

[-Fred-]

And Tanguay…
View attachment 1407008

I KNEW I had seen that font somewhere before.

 

[VR-SORN]

The Guardian have done an article about the advert. They still dont know about the Iraq version yet.
Guardian

 

[MatskiMonk]

They still dont know about the Iraq version yet

Can't believe you didn't make the front page with this massive story.

 

[Tornado]

oh.
so it's not bad because it's jumping on the generic Apple clone design ethos a decade after companies started getting made fun of for doing it (again, it's been so long that companies have already started switching back)
it's not bad because it's stupidly formatted in a way that draws direct attention to the fact that it is just the current Google logo
it's not bad because the accompanying ad is art student wankery that does nothing for the brand




it's bad because of WOKE.

 

[RACECAR]

oh.
so it's not bad because it's jumping on the generic Apple clone design ethos a decade after companies started getting made fun of for doing it (again, it's been so long that companies have already started switching back)
it's not bad because it's stupidly formatted in a way that draws direct attention to the fact that it is just the current Google logo
it's not bad because the accompanying ad is art student wankery that does nothing for the brand




it's bad because of WOKE.

This stuff never ceases to amuse me. Misses so many painfully obvious actual flaws with the concept and execution because "NUUUUUU, THEY WENT WOKE".