Jaguar Reveals Rebrand for its EV Future (😬)

  • Thread starter Famine
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... except the Marvel's Hawkeye font, eh?

View attachment 1406225

And Tanguay…
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I'm pretty certain they are trolling with new their advert - not the most original idea, but I presume they just wanted it to go 'viral'. Meanwhile, they've posted a teaser of the new car...


As expected, this concept has no rear window, which means a view screen of some sorts inside.
 
It all reminds me of that one meme, set a pool, with the parent happily holding a kid up in the background while another kid, alone in the foreground, looks worried, and then the second frame depicts a skeleton sitting in a chair at the bottom of the ocean.

So, my take on this meme?

Kid being held up: Aston Martin (Especially with both an F1 and a prototype program!) and McLaren

Kid drowning: Jaguar/Land Rover and Lotus

Skeleton: MG and Rover
 
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oh.
so it's not bad because it's jumping on the generic Apple clone design ethos a decade after companies started getting made fun of for doing it (again, it's been so long that companies have already started switching back)
it's not bad because it's stupidly formatted in a way that draws direct attention to the fact that it is just the current Google logo
it's not bad because the accompanying ad is art student wankery that does nothing for the brand




it's bad because of WOKE.
 
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oh.
so it's not bad because it's jumping on the generic Apple clone design ethos a decade after companies started getting made fun of for doing it (again, it's been so long that companies have already started switching back)
it's not bad because it's stupidly formatted in a way that draws direct attention to the fact that it is just the current Google logo
it's not bad because the accompanying ad is art student wankery that does nothing for the brand




it's bad because of WOKE.
This stuff never ceases to amuse me. Misses so many painfully obvious actual flaws with the concept and execution because "NUUUUUU, THEY WENT WOKE".
 
Is there a problem?
Clearly... if such an important issue is being completely missed by the mainstream media! I'm utterly aghast at the total failure of journalistic integrity and now have deep fears surrounding the competence of our media outlets. I mean, don't people realise the significance of tweaking an advert for broadcast in Iraq! Wake up sheeple! This could undermine our entire society and culture! It's waaaayyyy more important to focus on what a failing car company puts in it's adverts in a middle eastern country than it might be to bother looking at the human rights abuses that appear to be both legal and endemic in such countries!

That's sarcasm by the way. If you want to focus on Iraqi advertising, you go for it.
 
Clearly... if such an important issue is being completely missed by the mainstream media! I'm utterly aghast at the total failure of journalistic integrity and now have deep fears surrounding the competence of our media outlets. I mean, don't people realise the significance of tweaking an advert for broadcast in Iraq! Wake up sheeple! This could undermine our entire society and culture! It's waaaayyyy more important to focus on what a failing car company puts in it's adverts in a middle eastern country than it might be to bother looking at the human rights abuses that appear to be both legal and endemic in such countries!

That's sarcasm by the way. If you want to focus on Iraqi advertising, you go for it.
How can a human right abuse be legal? Thats a kind of paradox.
 
How can a human right abuse be legal? Thats a kind of paradox.
Rights aren't laws. Laws can recognise rights, and they can ignore rights

Weird segue from a car company rebrand, but there we go I guess.
 
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