Japanese ad showing special helmets and suit

The sponsor names on the helmets looked familiar. They remind me of the NASCAR gear from GT5. Not saying they are, but they look similar.
 
At 1:00 you can see a few interesting customisation options, looks promising...
 
Now I'm happy. When my cousin is bored I can put her in front of Gran Turismo again to let her play "Gran Turismo Dress-up"...
 
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