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The Ventura was first introduced for 1960 as a new higher priced model on Pontiac's standard full-size 122-inch B-body wheelbase, shared with the Pontiac Catalina. It was available as a four-door Vista sedan and two-door hardtop. It had unique exterior identification, deluxe wheel covers, a sport steering wheel, and distinctive tri-tone seats done in "Morrokide" (Pontiac's leather-like vinyl upholstery).
The Ventura continued for 1961 as a series, but for 1962 through 1965, it was a custom trim option on the Catalina. The Ventura series returned for 1966, continuing through 1969. It went back as an custom trim option on the Catalina for 1970. It was replaced by the Catalina Brougham series for 1971.
Source: https://en.m.wikipedia.org/wiki/Pontiac_Ventura