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Basically, teens and young adults are apparently replacing driving around with their buddies, with virtual contact through the web and such. Here's a snippet.
The numbers sure seem to say a lot, although maybe the last recession is wedged in those stats somewhere. Even if smart phones and social networks WERE the cause here, it's fair to say that as people grow older and start to settle down, they'll still contribute to the automotive industry.
That said, the young adult crowd has always been a prime target for manufacturers, and a big one at that so I wonder how they'll approach this in years to come. Would cars like the first Mustang have risen to where they got without that market? Unlikely.
Basically, teens and young adults are apparently replacing driving around with their buddies, with virtual contact through the web and such. Here's a snippet.
From 1983 to 2008, the share of 16- to 39-year-olds with driver's licenses declined markedly, with the greatest decreases among drivers in their late teens and early 20s, according to a study at the University of Michigan Transportation Research Institute in Ann Arbor. About 69 percent of 17-year-olds had a driver's license in 1983. By 2008, that had dropped to 50 percent. Among Americans ages 20 to 24 in 1983, nearly 92 percent had driver's licenses. Twenty-five years later, it was 82 percent.
More recent data from the Federal Highway Administration indicates the trend has continued, according to a report released Thursday by the Frontier Group, an environmental organization, and the consumer-oriented U.S. PIRG Education Fund. The share of 20- to 34-year-olds without a driver's license decreased from 89.6 percent in 2000 to 84.3 percent in 2010, the report said.
[...]
There isn't enough information to say for certain that teens and younger adults are replacing trips with social networking and other Internet usage, but "there is strong data supporting this hypothesis," Sivak said. The institute's research is paid for with federal, state and auto industry contributions.
"For generations, the automobile has typified freedom," Bergquist said. "At 16, many people wanted to get their driver's license because that was the way people connected with their friends." Now, she said, "We're seeing people connect through their iPhones. That's their primary motivation they want to be in touch with their friends, so they are less focused on buying a vehicle."
The numbers sure seem to say a lot, although maybe the last recession is wedged in those stats somewhere. Even if smart phones and social networks WERE the cause here, it's fair to say that as people grow older and start to settle down, they'll still contribute to the automotive industry.
That said, the young adult crowd has always been a prime target for manufacturers, and a big one at that so I wonder how they'll approach this in years to come. Would cars like the first Mustang have risen to where they got without that market? Unlikely.