The new Borgward- Large percentage of Borgward is for sale due to poor sales
- Thread starter RocZX
- 122 comments
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- 9,232
- Valongo
- Hcclipper
Wow, that was unexpected. 
After all these years, after being pretty much erased out of the German car market by the competition, Borgward will return? I wonder if this will be a one-time thing or a full return to form. And what car could it be? That's the bigger question...
After all these years, after being pretty much erased out of the German car market by the competition, Borgward will return? I wonder if this will be a one-time thing or a full return to form. And what car could it be? That's the bigger question...
- 8,945
- F1 chimp land
- AnotherStory
Dat Coupe on the Nordschleife... 
Due to this German article five models are planned, among them a top-of-the-range model. But the Borgward AG didn`t comment on these rumours.
Guessing...
Due to this German article five models are planned, among them a top-of-the-range model. But the Borgward AG didn`t comment on these rumours.
Guessing...
Last edited:
- 9,232
- Valongo
- Hcclipper
Dat Coupe on the Nordschleife...
Due to this German article five models are planned, among them a top-of-the-range model. But the Borgward AG didn`t comment on these rumours.
Guessing...
Let's just hope that BMW and the other German luxury brands don't try to erase this new Borgward the same way they did with the old one... As for those renders, I don't really get good vibes from the first one, but the second one looks interesting. Better keep an eye on this, this could be something special...
- 15,532
- Cairo, Egypt
- GTP_SEMS
What a time to be alive.
- 551
- Hilversum, NL
- ROBENDEN2
Well, at least it can't be much worse than the 1970s attempt to revive the brand, can it?
- 26,759
- Houston, Texas, USA
- JMarine25
Judging on Post #3, I surely like the two cars there. I like the front of the first car in that post. The second sedan looks gorgeous. Being back after a 54-year hiatus. Tell you what... this is going to be quite a learning experience for all of us who have absolutely no idea who the heck Borgward is or of any automobiles they've produced. Speaking of which, the opening post has shown some beautiful cars from Borgward's past. I got to wonder what this company will provide at the Geneva Motor Show next month...
- 5,303
- Riverside, Ca
- GTP_Leonidae_MFT
What's next, Duesenberg revival?
- 3,925
- On the move
- SomePlayaDude
Pardon me for annoying you all with another Spongebob reference, but that name sounded like if Squidward was the suspected robot on 'Krab-borg'.
But on a serious note, I really don't think we need another European luxury giant, with tons of those today. I'll wait till Geneva for a better judgement.
But on a serious note, I really don't think we need another European luxury giant, with tons of those today. I'll wait till Geneva for a better judgement.
SuperCobraJet
(Banned)
- 2,472
- Virginia USA
- SuperCobraJet1
Wonder how long it will take before it becomes another division of VW.
Perhaps behind the scenes, it already is.
Perhaps behind the scenes, it already is.
- 5,065
- Fort Worth
- That_sneaky_azN
If it does, then the question would be, "what exactly is Borgward aiming at in the market?"
You have Audi and Bentley, which hold up well for what they aim for. If they were to have another luxury brand, chances are Borgward might not be able to keep up.
- 551
- Hilversum, NL
- ROBENDEN2
First official teaser:
- 9,232
- Valongo
- Hcclipper
First official teaser:
Finally, a teaser. Well, it definitely looks futuristic, and the tires look rather big (or is it just me?). Also, interesting rear light placement.
RocZX
Premium
- 8,849
- New York
New model won't be shown at Geneva, it will be at Frankfurt International Motor Show in September.
http://www.borgward.com/en/press-03-03-2015/
- 9,232
- Valongo
- Hcclipper
- 17,076
- United Kingdom
So, with backing from a large Chinese manufacturer (Foton-Motor) who have a large tie-in with Daimler AG, the first new Borgward will apparently be an SUV of M-Class dimensions, luxurious, innovative and full of technology, probably styled by ex SAAB designer. Built possibly by Magna Steyr, but with their own engines. HQ to be in Stuttgart.
800,000 a year by 2020, across potentially 8 - 10 models, to double over the following 5 years? They must be getting some serious funding from somewhere, I doubt it's all coming from the Chinese as Foton's Revenue seems to pale in comparison to the German big 3 or 4. Either that, or thanks to the Chinese this will be done massively on the cheap.
I have to say, I'm skeptical. I'm just pleased it's nothing to do with VW.
800,000 a year by 2020, across potentially 8 - 10 models, to double over the following 5 years? They must be getting some serious funding from somewhere, I doubt it's all coming from the Chinese as Foton's Revenue seems to pale in comparison to the German big 3 or 4. Either that, or thanks to the Chinese this will be done massively on the cheap.
I have to say, I'm skeptical. I'm just pleased it's nothing to do with VW.
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