maybe i am totally off, but i don't believe that they cost nearly that much to make
..neither does anything that costs the same price. lets try work it out..
asda selling for £380.
£380 - 20% vat- £63.33
pre-vat cost of £316.67.
i dont know what asda will buy them for, but i reckon they are onto at least 40% profit (being generous- usual retailer mark up is 60%)
£316- 40% = £225.71 cost to asda..
if it costs asda £225, then thrustmaster are still making a profit- again of at least 60% (being generous again, these costs will go down the more they sell)
£225 - 60% = £140 cost to thrustmaster..
that £140 will also incluse shipping of let's be very generous and say £20 (they will ship in bulk obviously, but containers are not cheap)..
now at £120 or thereabouts which is still including R+D costs and paying of the GT5 logo franchise with Kaz and Sony.
then there is the importing of components and assembly costs..
which when you whittle it all done, there is probably around £60 in the wheel..
astonishing..? imagine what the lesser priced wheels are worth!