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The original Century was based on the 1964 Crown Eight, which featured the 2.6 L V8 Toyota 3V engine, and appeared almost two years after the October 1965 introduction of the Nissan President with a 4.0 L V8. The 1967 Century was equipped with an upgraded version of the Crown Eight engine, the 3.0 L3V. 1973 saw the introduction of the 3.4 L 4V-U, and the engine was once again changed to the 4.0 L 5V-EU in 1982, with the installation of fuel injection, and the installation of emission control technology Toyota called "TTC".
The first generation Century remained largely untouched during its impressively long 30-year production run, apart from minor cosmetic changes and engine upgrades. The Century was produced in limited numbers and was built in a "nearly hand-made" fashion. It is often used by the imperial family, the Prime Minister of Japan, senior government leaders, and high level executive businessmen. The Century is comparable in purpose to the Austin Princess/Daimler DS420, ZIS/ZIL, Chinese Red Flag, and Rolls-Royce limousines.