If you’re a company that’s just reached a major milestone, how do you celebrate? An ultimate model? Maybe a documentary to take fans down memory lane?
Well if you’re Porsche, which is currently celebrating its 70th birthday, you make wine.
Sporting the name Cuvée 356, the wine is a nod to the first Porsche road car, the 1948 356. However, unlike the 70-year-old Porsche, the Cuvée 356 is only six months old.
The wine comes courtesy of Tement, which is located in Austria, right on the border with Slovenia.
On the surface, it seems a bit odd to choose an Austrian winery over a German one. Probably even more so when you consider Germany is among the world’s best wine producing countries. But there’s a very good reason for it — or at the very least some convincing marketing speak.
According to Tement, the reason Porsche chose it comes from the history of the 356 and Porsche itself. When the 356 first came along, it wasn’t built in Stuttgart, nor was it part of Porsche AG. Instead, it came from Porsche Konstruktionen GesmbH (Porsche Holdings) which is located in Salzburg. Furthermore, Ferry Porsche, the son of Ferdinand Porsche, is also Austrian.
Even if it’s a bit of a stretch, at least the reasoning is sound enough. We’re sure there are a few miffed vineyards in Germany’s Württemberg wine region surrounding Stuttgart though.
The wine itself is a mixture of 65% Pinot Blanc, 18% Chardonnay, 12% Sauvignon Blanc, and 5% Pinot Gris. For those who aren’t wine connoisseurs, this means it’s a semi-dry wine white. Apparently, this makes a fantastic blend, which was noted in the Porsche press-release:
“Appreciative ‘oohs’ and ‘aahs’ reverberate off the high walls of the cellar. Sommelier Schramm places his nose deep into the glass once more, then nods approvingly. “That’s good — that’s really good! Hats off to you!” The alchemist has found the perfect blend.”
As for the taste? Well, Tement uses all sorts of mystical words to describe it that include “elegant” and “with profound minerality”. Unfortunately, we have no idea what those taste like so we can’t help you.
If you want to try it for yourself, you can order a case through the Tement website. It’s not exactly cheap though, at €351 ($405) for 18 bottles. Or if you happen to live near Stuttgart you can pop over to the Porsche Museum gift shop for one bottle at €19.50 ($23).
Should you manage to snag a bottle, please let us know. We’re dying to know what elegant tastes like.
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