Sony Gets Specific with Le Mans 2010 Advertising

Last week, I mentioned Sony’s support of Team Peugeot Sport in the pending 24 Hours of Le Mans 2010 race, and that news has turned out to be even more promising than it first seemed. Why? It appears Sony is no longer just promoting the “Gran Turismo” brand, but now they’re getting specific with a big, bold Gran Turismo 5 logo on the car and on banners around the circuit. This is a change from just last month at the 24-hour Nurburgring race, where all the cars were sporting generic GT sponsorship.

There’s still no word on whether or not we’ll see a new demo of Le Sarthe at this weekend’s race, but it’s encouraging to see Sony become more aggressive in promoting their nextbig racing title. With big announcements regarding GT5 expected at E3 next Tuesday, it would certainly make for good timing… Thanks to all who sent this in!

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Comments (49)

  1. danielwhite74

    At first glance, I thought those cars were plastic. Don’t you realise what this means..? Forza is the most graphically impressive driving si- game ever released! /jk XD

  2. BMW_Robban

    @doblocruiser haha! +1!
    Peugeot will do what they usually do…. owning Audi, just like BMW did under Nurburgring 24h^.^

  3. gtone339

    Best LMP racing car ever!!!

    Also can’t wait for the annoucement of GT5 next week on tuesday 15th of June 2010.

    :) :) :)

  4. doblocruiser

    What can I say! Peugeot and GT5, most sexy combination ever :-)

    Absolutely stunning car that 908 HDI FAP FAP FAP :D

  5. gtpanoz

    Peugeot gave Microsoft a kick in the balls for changing to Sony/GT5 sponsorship on the 908s. Hey it may give us fans 3 diesel LMPs in GT5 (the 908 and Audi’s R10 and R15)!

  6. Bernd

    @lachlan – You’re right, tire-screech is exaggerated in GT, especially on Racing-tires. I never heard a F1 car screech, but in GT, supersoft screeches like hell even when only correcting a bit. Hope, they fixed that or give us the on/off opportunity

  7. Urielxx

    Im almost crying of happiness of E3 i’m going & i promise to all you leople i will scream ‘Yes finally finally!!!!’ infront of every one when they announce the release date. : )

  8. Mike M

    Has anyone noticed that these cars last year had a small xbox 360 logo an them, and now they are plastered in GT5 and PS logos? Its not a bad thing but cool never the less.

  9. Lachlan1662

    a bit of topic but I hope they changed the tire screch sound coz its blody awful. the best sounds iv hered are from nfs pro street. if you’ve hered it you ‘ll know wat im talking about, and if you disagree i think u should play it again. it is so good. it echoes and that really makes you feel like your there and it doesnt ever sound like it is in a loop like gt5p does, in gt5p u can here that its the same noise being played over and over. so yer i hope they change that what do u guys think?

  10. kevbo

    Well, I have seen some pics from the upcoming Le Mans practice and one car has no signage for Sony, Playstation or Gran Turismo 5 yet another car does. The #1 Car does not have any signage, but the #2 and #3 do. Check our Yahoo Eurosport for pic of the #1 car, planetlemans.com for pics of the #2 and autoweek.com for pic of the #3. PS – I am tired of waiting for the release date… i’ll believe it when it is my machine…

  11. DaveTheStalker

    Audi needs to get their act together, but not this year. This is the year of Gran Turismo 5!!!

  12. Denz

    Forenza- it kind of does look like the second pic was modeled in game, when you aren’t zoomed in.

  13. Forenza

    Maybe its just me…the second pics looks nearly like it was modeled in game. Gogo realism (yes i know its real)

  14. Mickle Pickle

    No need for advertisement, i am already sold!

    Just tell me when this year i can give my money to you SONY/PD/Kaz!

  15. DomoChan

    Would Be Funny As Hell If Forza Sponsored R15s Beat Pug… Or Viceversa…..Lol, Just throwing a Console war Bone to the Fanboyistic Crowd, Lol

  16. Denz

    Brian,
    I wish I could of seen Peugeot dominate le mans in person, guess I have to stick with the speed channel; must of been sick. You a fan of Peugeot?

  17. Brian (socomkiller59)

    Denz, I saw the race last year, and you could immediately tell that the Peugot was going to win the race between the new R15 TDI in the first few laps, especially after 1 of the R15’s had a major crash in the first hour. I’ll never forget that.

  18. Andy Z

    Sony is being “aggressive”? I’ll consider Sony’s actions aggressive in promoting GT5 when they actually give us a damn release date. :-/

  19. JC Denton

    I think we can add one more car to the confirmed cars list! Cant wait to drive it in cocpit view at night during the rain at the Nordshleife.

  20. GTracerRens

    And what is LeMans without Porsche? :( Anyway, I hope for more news at E3!! Keep up the info and the good work Jordan ;)

  21. GTracerRens

    Why advertising for a product (in this case Gran Turismo 5) is it’s not on the market (yet)… I know why, but still… Thay should better release this game so we can race lemans ourselves! ;p

  22. maxpontiac

    Those cars look absolutely amazing in GT5/Sony colors.

    I am quietly crossing my fingers for a LeMans racing announcement in GT5 at E3!!

    Kaz said there were plenty of un-announced developments afterall…

  23. CarBastard

    GO AUDI!!!!!!!! MURDER PEUGEOT AND THEIR RANGE OF LAME PRODUCTION CARS!!!!!!! RECLAIM THE CROWN THAT BELONGS TO YO, THE CROWN THAT YOU’VE EARNED WITH YEARS OF VICTORY!!!!!!!!

  24. caasimun

    I just realized, if the interior view subject was true; about only race cars and premium cars having interior view, would it be safe to say that all non-premium cars have a premium version which would have the interior view, which will not really be an issue if every premium car has interior view!? wow next week is awesome, with world cup and E3 going on i dont think i will be able to study for exams….

  25. Icarus25

    Nice, although I’m not much of a fan of the Frenchies. And may I correct David up there…Speed will not have the entirety of Le Mans because they’ll break away for F1 qualy and NASCAR crap for a couple hours Saturday.

  26. chrisrar

    Im going to Silverstone in july… i wonder if gt will be present there. its on the gt prologue map…. so was nurburging… so im just putting two and two together. f1 race is 9th-11th july.

  27. rgt5uk

    don’t think it will be long now can’t see sony cranking the advertising up a notch after all the bull shit and then say you can play it summer 2011.

  28. Mr Latte

    Good luck to “Anthony Davidson” what a nice guy and love his commentary on 5 Live for BBC F1

  29. Af23

    This is so annoying.. I’m a massive Audi fan, but probably also a major GT fan.
    AAAARGH… Who to root for in this race ?

  30. robert

    FORZA_SUCKS i got a better feeling than this year, i got a better feeling im gonna have to buy my dad a ps3 before his bday in september so he can have fun with this DAMN FINE RACING SIM…..if you get my drift

  31. David

    I believe this beautiful machine will be included in Gran Turismo 5! For those in America, Speed channel will be broadcasting the entire Le Mans event! :D

  32. John Marine

    Let me tell you something. If all is true, then this is going to be awesome news for GT5. Can’t wait for E3 next week and certainly can’t wait for Le Mans. Awesome stuff!

  33. Jake

    I’m already nervous and excited about E3. Hope it blows us away. Track & livery editor please? =)

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