Hyundai Veloster

Hyundai has revealed the list price for its first true North American hot hatch. As promised, it’s a bullish sticker, coming in under the 30k threshold in the highly desirable Performance Pack trim.

There’s a distinct lack of something during this press briefing. It’s not turbo power — ubiquitous in this day and age, especially in the hot hatch segment — nor is it a lack of enthusiasm about a product a team is clearly proud of.

Last week, I drove the 2019 Veloster Turbo around the hills outside Austin. It was the first opportunity for the media to drive the real thing — but gamers have had access to it for months now.

I learned to drive in a Hyundai.