Not that I'm a future Formula 1 driver, but, I have a point to make.
When I'm older, I plan on opening a tuning garage. Winning races is a great form of advertisement. "Oh, look, ****** ***** (insert company name) won a championship... And, their headquarters is in my hometown. Yeah, I'll get my car repaired by these guys. They obviously know their stuff." But, Formula 1 will be way above the reach of almost any Canadian enterprises.
If that's the case, I'd let a talented driver pay his way in. Maldonado won a race. In a faster car, even he might have a chance at the championship. We all know that Maldonado brought some Venezuelan sponsorship money. That sponsorship could make my car faster. Making the car faster could, in return, make the drivers seem faster. From there, then, the championship would seem more viable. Then, my advertising would work. People who watch Formula 1 would know the name of my company, and recognize it as a quality product.
When I went to "Rally of the Tall Pines," I met the drivers of the
www.planetmotorsport.ca sponsored Impreza rally car; a beautiful 2007 Impreza, not too asimilar from my own. Then, talking to the second-in-command crew member, I discovered that their shop is a local shop. Since then, I've decided that I'd like to work there, in the future.
The advertising works. Can-Jam motorsports' Crazy Leo Urlichich has made the black and orange paint job a very familiar sight, in Canada, among rally fans.
Crazy Leo isn't a pay driver, directly, but, I've seen a fair few drivers who bring their own rally cars. And sometimes they win. That's a win-win for everyone. The companies and sponsors get advertising, and the driver gets to race in a top-tier racing series. The logic spreads across all of motorsports.