I voted for seriously uncool. We may not get this in the UK but we get similar vehicles. Pick-up's are not cool, they are bought by farmers for hauling hay around and are about as exciting as a piece of hay. This particular pick-up truck is not very nice to look at, probably handles badly and what is worst is the engine. How on earth have they managed to get only 100HP out of a 2.3? Most European and Asian manufacturers can get 200+ from a 2.0 engine. Is this pick-up what Americans like? Big, thirsty, ugly, uncool, utilitarian, heavily underpowered, bad handling garbage? I don't hate American car's, infact I love the Corvette and Viper, but it just amazes me that they get away with making inferior products. There's something wrong with the world when car manufacturers that make rubbish cars are still up and running, yet the British car industry is dead and we made good cars.