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Styling is pretty straightforward for FCA, it is the overall refinement of the Wrangler that needs the greatest amount of attention right now. Better powertrain options a more NVH work would go a long way to keep Jeep fans happy, and continue bringing in buyers from elsewhere. There are a lot of folks who would love to own a Wrangler but hate the idea of actually having to drive one everyday.
If I'm doing product development at Jeep, I'd be trying to put together a model that's plenty capable in the snow and dirt, but much more ready for day-to-day street use than any model that's come before it. Give it a more street oriented set of M+S tires, magnetic shocks, and that long-lost diesel option in the US, and you've got a hot seller that you can charge premium prices for.
If I'm doing product development at Jeep, I'd be trying to put together a model that's plenty capable in the snow and dirt, but much more ready for day-to-day street use than any model that's come before it. Give it a more street oriented set of M+S tires, magnetic shocks, and that long-lost diesel option in the US, and you've got a hot seller that you can charge premium prices for.