In the fourth quarter of 2024, the best-selling GM-branded Ultium-platform EV was the Chevrolet Equinox EV, which finally became available in its most affordable trim and sold 18,089 units. The Honda Prologue, despite being more expensive, shifted 18,838 units during the same period, and according to math, that is more. Only a few hundred more, but in volumes like this, a few hundred crossovers matter.
If we look at the full year, Honda sold 33,017 Prologue EVs, which means this midsize electric two-row crossover actually outsold its combustion-powered in-showroom rival. The V6-powered Honda Passport sold 32,527 units this year, although a new generation of that car’s just around the corner. It’s also worth noting that the Honda Prologue outsold any single model of GM-badged Ultium EV through the whole calendar year, too. Over at GM, the best-selling Ultium EV in 2024 was still the Equinox EV, shifting 28,874 units.
So what’s actually happening here? Well, several things could contribute to this phenomenon, starting with a difference in choice. Chevrolet currently sells two five-seat electric crossovers, the Equinox EV and Blazer EV. Considering higher trims of the Equinox EV and lower trims of the Blazer EV overlap on price, there could be some sales cannibalization going on there. Meanwhile, if you walk into a Honda showroom in America and want an EV, your only choice is the Prologue.
Then there’s the user experience elephant in the room. Unlike many Ultium EVs, the Honda Prologue features Apple CarPlay and Android Auto, and that’s a big deal.
Finally, the Prologue leases extremely well. Honda is currently advertising a 24-month lease for $209 per month with $2,699 down and a 10,000-mile annual mileage allowance on the 2024 Prologue EX AWD, whereas a 24-month lease on a 2024 Chevrolet Equinox LT FWD will run you $299 per month with $3,169 down.