GTPNewsWire
Contributing Writer
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This is the discussion thread for a recent post on GTPlanet:
This article was published by Michael Leary (@Terronium-12) on November 27th, 2017 in the Formula One category.
Formula One Unveils New Logo For 2018 Season
- Thread starter GTPNewsWire
- 42 comments
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- GTPlanet
- Street-King-07
- Quattro Saltire
The new logo is just boring. It looks plain, unoriginal and devoid of any sort of character.
- 13
- Greece
Looks like the new Juventus' logo rotated 90º and then flipped vertically!
- 5,051
- Netherlands
Obviously they are going to change every year or every few years so they can sell more merchandise. It is money grabbing, but it does keep it fresh every so often. It is an improvement over the old one though.
- 385
- Hawkes Bay
- davidb_165
Now you can't see an F as well as not being able to see a 1
- 2,039
- Australia
I don’t hate it, but I don’t love it.
IMO they just needed to keep the old logo, but just change the font, which was beginning to look dated.
IMO they just needed to keep the old logo, but just change the font, which was beginning to look dated.
- 20,681
- TenEightyOne
- TenEightyOne
- 5,847
- Dublin
- Paul2007
I totally understand the changing of the logo. When a new owner comes in, particularly given Liberty Medias background, an image change through modernisation is near inevitable.
For me the new logo looks like 'r1' not F1 and I am not a fan of the typeface used for 'Formula 1'.
However, it certainly looks more contemporary than the outgoing 23 year old classic, which although imaginative and cleverly designed, is starting to date with the text below the logo being the worst culprit. The old logo is far more appealing but needed to be brought up to date as it is a product of a different media age.
I put together some designs which I think get the F1 name across far better which is surely the objective.
For me the new logo looks like 'r1' not F1 and I am not a fan of the typeface used for 'Formula 1'.
However, it certainly looks more contemporary than the outgoing 23 year old classic, which although imaginative and cleverly designed, is starting to date with the text below the logo being the worst culprit. The old logo is far more appealing but needed to be brought up to date as it is a product of a different media age.
I put together some designs which I think get the F1 name across far better which is surely the objective.
Robin
Premium
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- United Kingdom
It's very 'Wipeout', personally I don't think it looks bad per say but its doesn't have a lot of originality or character like its predecessor. Looks like it was designed by committee to be down with the kids. Colouring the 1 Red does go a long way to improve it as @Scuderia Paul mocked up.
The old one was also interesting/clever with the use of an invisible 1, I was guilty of the following for many years...
I kinda still have a soft spot for the 90's logo.
The old one was also interesting/clever with the use of an invisible 1, I was guilty of the following for many years...
I kinda still have a soft spot for the 90's logo.
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- 3,189
- Hong Kong
- Hybrid_Tifoso
Seems like I’m going to be in the minority and say that it looks better than the current one then.
One of the reasons is that I’m one of those who, like Robin, mistook the strokes behind the actual ‘1’ as the number ‘1’. The new logo just makes it look more simplistic and understandable, at least to me.
To me it’s a pretty nice move, from a marketing point of view. Although it could be a bit better, like the second one in Scuderia Paul’s post.
And I’m still struggling to comprehend why some people are saying Liberty Media copied CNN for their logo.
One of the reasons is that I’m one of those who, like Robin, mistook the strokes behind the actual ‘1’ as the number ‘1’. The new logo just makes it look more simplistic and understandable, at least to me.
To me it’s a pretty nice move, from a marketing point of view. Although it could be a bit better, like the second one in Scuderia Paul’s post.
And I’m still struggling to comprehend why some people are saying Liberty Media copied CNN for their logo.
- 2,129
- FL, USA, Earth, Sol, Local Bubble, Milky Way
- TeamACRZARacingo
- GyroxOpex
r/
That's what it looks like to me. Anyone else?
That's what it looks like to me. Anyone else?
- 27
- United Kingdom
- Nasherwood
I've seen so many redesigns in other forums that complain about the new logo but don't offer anything better, but those designs you posted are the best that I've seen so far, good job!
- 3,804
GARBAGE! The designer probably got paid 1 mill for this rubbish. The outgoing design was perfect. I guess this is a good time to mention Alfa Romeo are officially coming back to F1!
die996
(Banned)
- 387
- Spain
"""Alfa Romeo"""... just Sauber rebranding their engines because Ferrari is damn tired of their awful results.
Some other "fake names" for F1 engines?
· McLaren-TAG used Porsche engines because the German hypocrites did not want to show everybody they actually cared about F1.
· Arrows-Megatron used BMW engines from the years before.
· Williams-Mecachrome, Benetton-Playlife and BAR-Supertec all used Renault engines from 1998 in 1999 after the French left.
· Benetton kept doing that in 2000 with slightly evolved engines and Arrows joined in (Williams went for BMW engines and BAR started working with Honda).
· Prost-Acer (2001) used Ferrari engines because the Italians knew the cars would suck so they did not want their name in those cars
· Red Bull failed to convince Renault to be able to use the name Infiniti (company owned by Nissan, a tight partner of Renault) for their engines.
Tired Tyres
Premium
- 12,559
- West Yorkshire
- Tired_Tyres
- Tired Tyres
Ha. Nice try. The TAG Porsche engine was developed by Porsche it had their name on it and on the car. It was called TAG Porsche because TAG PAID for its development.
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