Imagine having parents that can fund a young karting career!!! M O N E Y is V A S T L Y more significant than exposure!
W H A T are Y O U chatting?
Money is important yes, but so what? It’s more important to grow F1 in the eyes of young people than it is to pay models. It’s why all other major professional sports do it around the world...
Hamilton’s father worked two jobs to fund his Karting career, not all drivers come from wealth. Yes motorsports is expensive but fostering the love and support in young people is crazy important.
Also I’m pretty sure I read that it’s not going to be limited to Karting schools, local clubs and schools will also be getting involved. And remember F1 is in an environment where European TV coverage is being locked behind (you’ll love this) an E X P E N C I V E paywall called S K Y (sorry if I misspelled something). So making sure F1 fosters a constant growing and young audience is crazy important for the future of the sport.