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This is the discussion thread for a recent post on GTPlanet:
This article was published by Kyle Patrick (@SlipZtrEm) on July 12th, 2019 in the Car Reviews category.
The Supra's styling adaptation from the forward-thinking design of the FT-1 (designed by Calty in California) is sadly horrendous and discernible buyers will be repelled by the fundamentally unresolved overall proportions. The front facia is barely attractive enough, but the rear is a total disaster. Look at the vertical mass and how the supra loses all that lateral drama in the hips of the FT-1.
Sure there were package limitations, I get it, but to slap on the styling elements without considering the overall proportions and how it alters the persona of the car is just not good enough to justify a purchase a over very competitive rivals.
Toyota had a great opportunity here to do something iconic--leveraging the provocative FT-1, instead they have just given birth to the modern version of the Pontiac Aztek.
We've reviewed that tooNo, this is the modern version of the Aztek.
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Toyota had the FT-1 concept in their hands, what is the reason for creating an uglier version for the masses? Not surprising to see other manufacturers continuing the Aztek debacle, but at Toyota? With their talented Calty studio?
What is the point of having a dedicated R&D studio in California if the production crew does not know how to translate those designs into production vehicles--that don't blend into traffic?
Literally every concept that’s been translated to a production vehicle can be accused of this. They have to adhere to regulations and production realities that concepts don’t.
That's not a great comparison.
There are two types of concept cars that eventually make "production". The first are visual concepts only, designed to give a flavour of what the eventual production car may one day look similar to.
The other type - that Lexus (indeed, many Lexus concepts) being one, is where the production car's styling (and probably many other attributes) is already set in stone, and the "concept" is more like a slightly jazzed-up production car to stir up press shortly ahead of launch.
BMW does this a lot. Remember this?
That's the 2007 BMW M3 Concept. No, really, it's not the production car. I mean, it is, but technically it's the concept and probably didn't move under its own steam. The Range Rover LRX (later the Evoque) was similar, as was the original Audi TT concept, which basically just gained a couple of quarter windows for production.
The original Porsche Boxster Concept was rather different - more like the Supra. The concept had the look and feel of the production car, but it was a true concept - the production car was significantly toned down and had to work with proportions dictated by production constraints and tooling. So it went from this sleek, 550 Spyder-esque thing:
...to the slightly dumpy production car we actually got. You can obviously see the visual similarities (as you can with the FT-1 against the production Supra) but the end result was necessarily toned down. And it's very different from the way something like the Lexus LC was revealed as a "concept".
The bottom line is that it's not always possible for manufacturers to simply put a "concept" into production. If a production car looks like its concept, that's generally because the company basically turned a production car into a concept with some fancy trim so they could show it off at an auto show.
And before he shoots back at you with some random example of "but car X looked exactly like the concept" it should be pointed out that one off concepts that made it virtually unscathed to production, stuff that gets produced due to wild and unexpected demand and deposits, are rarely actually good or long lasting once the initial flurry is over. The production Viper looked almost exactly like the concept and was a great car... eventually, after Chrysler put 4 more years of development into it following its debut. The Veyron hit the ground running from its 1999 concept... after Volkswagen threw functionally unlimited money at it to overcome all the problems they were having making its design functional.
Toyota had the FT-1 concept in their hands, what is the reason for creating an uglier version for the masses? Not surprising to see other manufacturers continuing the Aztek debacle, but at Toyota? With their talented Calty studio?
Both cars were design studies (it's literally in the FT-1's name; Future Toyota 1). While there was demand for both cars, one has to take in account the manufacturer & market. Toyota had to do their research & analyze if they built both cars, what can they take to production and what market they could successfully sell each car in. The Lexus went through nearly unscathed because the demand was to introduce the car's design exactly as it was seen in concept form. Read that again. The design is what people wanted. Now, given that Lexus had the advantage of a higher market and a car wanted for its looks, Toyota was in a much easier position to study how to sell the car and what its buyers would accept. Given that it would be the brand's new flagship, means a much easier way to market the car at $100,000+. There were no performance aspirations, it was a luxury car wanted for its looks in a high end market. Production numbers weren't expected to be high, so the focus was just getting the car out there.
Toyota didn't have that path with the FT-1. It was first conceived as a design study and then used a video game to help sell it. Yes, the car had huge aspirations. Akio green-lit it based on a supercar concept being faster than the LFA in GT.
The problem comes post-concept. How extensive & expensive would it be to bring the concept as it sits, to reality? How could Toyota sell it? What market do they target? Can they move enough units in a upscale market? Can development recoup costs if the car doesn't sell well in that market? Toyota already took a hit going down the supercar road once before. Where does Toyota make compromises then?
Toyota probably could've took a bigger risk and not relied so heavily on BMW, but the other side of the coin is what cost does the car pass on to the consumer? It's already $55,000 which is a high market for Toyota. Is the Supra name enough to get into the $80,000-$100,000 market? Possibly, but does Toyota rely solely on Supra fanboys to buy them? What happens to the manual-owners who would burn the car at the stake for no manual? Does the car affect Toyota's other brand, Lexus? What does Toyota have to do to compete with other performance cars in that price bracket? Z06, GT500, etc. is a hard market to develop against. We go right back around: Can development costs be regained? Will the non Supra dingdongs actually buy it?
This is what those "silly" bean counters take into account.
Looks like a cheaper less supercar more sports car version... makes sense to me.
You can do lots of things to lots of cars to make them more faster than another car. So? I'm not really sure what this was supposed to add.You can put a ls3 525 in a miata for alot cheaper and eat the supra and gtr put together.
God, what is it about this car that attracts people?
Exactly! There is, in fact, a notable discussion about this very topic in the A90 thread:
Because...the FT-1 was a concept? Something that isn't exactly indicative of the final production model?
I'd seriously recommened reading this post - it's not directly related to the A90, but I think does a good job at explaining to the 'why doesn't the A90 look like the FT-1?!?' crowd why it wasn't ever going to look like that:
Calling the A90 the modern day equivalent of the goddamn Pontiac Aztek in terms of concept design to production design truly is one of the most asinine things I have seen written with regards to the A90 - and believe me, I've seen a lot in the last 6-7 months especially.
You can do lots of things to lots of cars to make them more faster than another car. So? I'm not really sure what this was supposed to add.
Heck, even the Aztek was compromised from the original concept, which people supposedly liked
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Whats it supposed to add? Why pay 60k for a Toyota name on a BMW when you can do the same on your own better for way less
Why buy any car when there probably is a way to get another car faster for cheaper?Whats it supposed to add? Why pay 60k for a Toyota name on a BMW when you can do the same on your own better for way less
Whats it supposed to add? Why pay 60k for a Toyota name on a BMW when you can do the same on your own better for way less
You guys are daft, but in a good and naive way.
An example of a good concept to production translation is the BMW i8.
it's not rocket science here fellas and Toyota blew an incredible opportunity to bring excitement to their brand with the hideous new Supra.
You think concept cars are just for show?
Heh...
Showing the back of the A80 Supra against the much more sculpted A90 rear is rather odd. It was hardly the epitome of style in period.
Didn't Toyota specifically say that the FT-1 would not be the new Supra back when it (the FT-1) was first unveiled? I remember something to the effect of "Its not a Supra, but a design study for future Toyotas". If that is the case, why are we still on "but its not the FT-1 tho"?
Supaboost, is that you?
The Lexus RC, on the other hand, is everything the Supra always was, a big, heavy, 2+2 GT that screams “Japan” in every possible way, from its styling to its mechanicals. The only thing missing is the straight six. Of course, the RC also easily could’ve been a new Soarer.
Don’t get the uproar about the Supra’s styling, it’s just a generic sporty car (the lack of manual transmission and the lack of JDMness are its two killer flaws for its target audience). I felt the same way about the Nissan Juke, everyone was always in uproar about it but they just blend into traffic.
Whats it supposed to add? Why pay 60k for a Toyota name on a BMW when you can do the same on your own better for way less
You guys are daft, but in a good and naive way.
Sales will not be kind to the new Supra, competition is too fierce in this category.
That'd be why this year's allotments are already sold out in the UK, Europe, and Japan, then.