Do yo really think the top OEMs, with their thin margins, have a bunch of cars that are ready for production with all the tooling in-line, then suddenly pull together a coalition of designers and engineers to design a concept version of the already designed production car--just to create a buzz?
Firstly, cut the condescending crap. Criticising
@Silver Arrows for not knowing your background is pretty rich considering you've done exactly the same to me two posts running. Start behaving like an adult.
Secondly, what you've said above is neither what I said, nor implied. Not least because I gave examples of
several different reasons for concept cars existing, only
some of which were to create a buzz.
But designs are nailed down many, many years before production equivalents hit the road, which is why so many "concepts" are subsequently followed by production cars that look near identical. And it's why camouflaged development vehicles exist - because why bother camouflaging something if you can change its form at the 11th hour anyway?
That coalition of designers and engineers you mentioned often work on concept and production car simultaneously if the concept is referencing a model the company actually intends to put into production. Some concepts aren't, of course (I gave examples of some in my previous post), but many are.
This is sad. It doesn't reflect my industry experience and suggests a daft version of reality. You seem to not understand the fundamental purpose for all the design studio in the SoCal area AND perhaps more importantly--the underlying economics that motivate business choices. No OEM develops, runs and grows their costly design studios for marketing purposes--especially of an already designed production car. This is just laughable, try sitting down and conversing with a trans designer and comprehend the responsibilities that these studios have. Talk with a modeler too, ask him why he spends weeks on a door panel, or a lighting cluster, or for that matter, why he still exists in the era of CAD.
As you explore, you will find that designs/modelers/engineers in these studios are constantly engaged in pushing the envelope of what must be possible for their beloved brand to continually succeed. If you think OEMs throw away tens of millions/year operationalizing design studios for the purpose of marketing, you just don't understand the fundamental reason for their existence--and will never comprehend how they are directly linked to the business.
There are a lot of assumptions there considering you're directly addressing just a couple of short lines of what I wrote above. Not least because you're implying I write off concept cars solely as fancy trinkets to generate headlines (some are, some aren't), or that design studios' sole purpose is to create those fancy trinkets (I didn't even
mention design studios in my post, but if I had, it would be under the understanding they design actual cars as well as just aesthetic studies).
And you're right, I
should sit down with designers, modellers et al.
More of them, anyway - I've interviewed several in the past already. Ian Callum, Peter Horbury, Marc Lichte, Peter Schreyer, among others. My publication doesn't expend much effort on design so it doesn't happen often, but certainly often enough that I'm not completely clueless about the industry. Not least because I've also spoken to CEOs, engineering chiefs, marketing chiefs etc about a great deal more than just concept cars.
Question to you. Can you tell me how you conclude that BMW's Vision EfficiencyDynamics was established in 2009?
How do you mean "established"? I didn't use that word, and it's somewhat ambiguous you using it now.
The concept was literally launched in 2009. That's what I wrote above. The i8 concept was launched in 2011 (at the Frankfurt motor show - I was at the reveal event). The production car was launched in 2014.
It's highly likely the i8 had broadly already taken shape, with a strong idea already of how the car would be engineered as a production model, by the time BMW presented the Vision EfficientDynamics as a concept.
What almost certainly
didn't happen is that BMW threw together a clay buck for a motor show called the EfficientDynamics and then thought, "right, do you reckon we can turn this into a production car?"
Back to design of concept cars. From my knowledge of product development, below is what a typical process looks like at these concept studios like Designworks, Calty, etc.
- Strategic planning and financial planning
- Project brief with scope/package constraints/budget/resources/timing/deliverables/etc.
- Team formation and management governance
- Project Kick-off
- Creative exploration in 2D
- Selection of lead concept
- Refinement of lead concept in 2D/3D and 1/4 scale models using rapid prototyping tools such as 5-axis mills
- Further refinement in 3D CAD and full size clay model
- Integration of color&trim team with initial analysis of production requirements such as tooling, supply chain and feasibility checks
- Near final design in 3D CAD with class-A surfacing for milling
- Final concept design delivered and presented for approval
- Analysis and strategy for production
- Adaptation and tooling for production
I don't disagree with any of this, which makes me wonder whether you've just misinterpreted what I was getting at before.
What I'm saying with the Supra's process was probably similar to the EfficientDynamics/i8 above.
By 2014, Toyota already knew it was putting the Supra into production, and that it would be based on a BMW platform (that is undisputable: Tada had been to BMW for his meeting two years previous to discuss precisely that, as per the Jalopnik article, the conversation behind which I was in the same room for and taking the same notes).
2014 is also when the FT-1 debuted. You can interpret the FT-1 two ways - it's either the Galaxy Brain Supra from which the production car was reluctantly derived, or it's a swoopy concept whose primary purpose was to give the world a taste of what Toyota already had cooking. The latter seems more likely to me, given at the point the FT-1 was first revealed, Toyota would
already have known it was making a Supra on a platform with quite different proportions to its concept.
What Toyota probably didn't do - just like BMW didn't - was design an FT-1 concept and then think "oh bugger, how do we squeeze all this onto a Z4? Well, we did the best we could".
Whether you think the end result is successful or not is a moot point (I don't mind it, but then I was never that wowed by the FT-1 anyway). My point is very much
not that design houses serve no purpose other than to fart out pretty concepts for motor shows, but that your original point that Toyota just "slapped on" the FT-1's styling elements is a discredit to the way cars are designed and engineered.