I'm playing a devil advocate here and I state that it is to pay the cost of maintaining the game throughout the years, free monthly DLC, carrying out the ESport events, etc. And don't forget the game itself that was discounted considerably after a month from launch.
Not to mention 10 dollars is for the most expensive car, not each of all cars.
PD is a 1st party game developer for Sony, to make the GT game to drive sales of the console as well as continuing a successful franchise to
keep selling them.
If I'm remembering right, £50 million, and for that, we had no career mode and over 100 less cars. It was also heavily discounted so soon after launch to mirror the lack of content (added after all the protesting about it) and likely to promote their long term Esports goal.
Maintaining the game is arguable though. The game's so full of long standing bugs and flaws that never get addressed properly, an ambiguous penalty system written in crayon by their
in house AI and people who never think their ideas through properly. The Esports events, while they're a great free holiday for the participants are little more than a lottery based on car choices.
You're right, I need to stop quoting the most expensive car's price. I said earlier in the thread that if the pricing structure was reworked to $5 for the most expensive and proportional prices for the cheaper cars though, they'd likely get a lot more sales. I'd probably pay for a lot of them (I don't grind) myself, just like I did with GT5 and wouldn't think twice about it. As it is now, it ignores an awful credit system and promotes cash grabbing.
Basically, I personally see it as a form of donation.
I'm sure Kaz's accountant, who takes care of his $100 million net worth, thanks you.
Like I said, I don't have a problem with micro transactions overall but when they're highly priced on top of a broken game economy, I do.
Ten euros for a car? Seriously?! Just sell proper DLC like every other game.
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