Alfa Romeo Strikes a Chord With Tonale Concept
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2023 Dodge Hornet will be a rebadged Tonale
www.carscoops.com
Leaked 2023 Dodge Hornet SUV Looks Like A Rebadged Alfa Romeo Tonale | Carscoops
Since-deleted Facebook video from inside factory showed nearly identical bodywork and interior
www.carscoops.com
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2023 Dodge Hornet Totally Misses The Point Of Being A Compact CUV
The 2023 Dodge Hornet isn't your average compact crossover, which was probably the "Domestic, Not Domesticated" brand's goal in designing it.
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Dodge Hornet
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Not a bad looking CUV, but I'm a bit disappointed. Stellantis could've set them apart in terms of styling, making the Hornet as a boxy crossover similar to the 2009 concept, but they didn't even try to differentiate it from the Tonale, they just said screw it and rolled with it. Basically all of the sheet metal is identical to the Tonale. This is some 90s GM-tier stuff. It's just a reminder of just how lazy the brands of Stellantis can be when they put their minds to it.
This is especially bad news for the Tonale itself, and the Alfa Romeo brand, who's sales have been nothing but poor since it has returned to the US market. Something tells me that the Tonale will be almost completely ignored and overshadowed by the cheaper rebadged Dodge version. It might not hurt Dodge's image or bottom line, but it's definitely going to impact Alfa Romeo negatively.
This is especially bad news for the Tonale itself, and the Alfa Romeo brand, who's sales have been nothing but poor since it has returned to the US market. Something tells me that the Tonale will be almost completely ignored and overshadowed by the cheaper rebadged Dodge version. It might not hurt Dodge's image or bottom line, but it's definitely going to impact Alfa Romeo negatively.
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- JMarine25
When I commented on the Alfa Romeo Tonale, there were already posts about the Dodge Hornet. So let me speak up on the Hornet. First of all, I am not expecting this Hornet to pay homage to the Hudson Hornet or win in the "Daytona USA" series (Dodge Hornet High-Class?). I tend to be someone to find beauty in simplicity or even "boring" or "bland." To that end, the Dodge Hornet is pretty stylish to me. I think the Alfa Romeo Tonale looks better, though. I would like a little more meanness and character up front to the Dodge Hornet, but not to the overaggressive level of Toyota or Lexus styling of late. I am not entirely intrigued about the Dodge Hornet, but it is quite nice overall.
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How long till someone crams whatever Dodge is calling their performance engine into it?
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I give it 6 months before Dodge teases a Hellcat version.
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DodgeI give it 6 months before Dodge teases a Hellcat version.
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Alfa Romeo Isn’t Happy About the Dodge Hornet: Source
"Dodge took advantage of the to make a compliance car."
www.thedrive.com
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Alfa Romeo should probably be glad they were tasked with building a car that other brands in the company portfolio can utilize instead of being immediately shut down like they probably should have been as soon as the ink on the Peugeot merger was dry.
It's also pretty petulant on their part to dismiss it as a "compliance car" when maybe Stellantis actually wants to get a return on their investment in an Alfa Romeo model this time. Dodge claims they have 14,000 preorders for the Hornet already. Was the Tonale even going to sell 14,000 cars total in the US?
It's also pretty petulant on their part to dismiss it as a "compliance car" when maybe Stellantis actually wants to get a return on their investment in an Alfa Romeo model this time. Dodge claims they have 14,000 preorders for the Hornet already. Was the Tonale even going to sell 14,000 cars total in the US?
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- 3,745
- Elizabeth, New Jersey, USA
I doubt that. Alfa Romeo only sold less than 18k vehicles in the US last year, roughly 55% of them being Stelvios. There's nothing to suggest that an arguably worse SUV that's clearly a rebadged Dodge even to non "car people" will somehow fare better.
Ultimately, Alfa Romeo's core problem is not that their vehicles are ugly, poor quality, or a bad value. It's that the brand does not have enough consistent recognition to warrant strong enough sales. There are 80 Alfa Romeo dealerships in the US, most of which are in metropolitan areas. Alfa Romeo's re-entrance in the US, starting with two very low-volume sports cars years before a sedan or CUV was part of the lineup, seemed quite arbitrary and pointless. It's not like Alfa Romeo is tapping into a meaningful unfilled void by being "the Italian BMW". Even if it's cars were twice as good as they are now, I cannot see Alfa Romeo being a big player in the ever-crowded entry level luxury segment in the near future.
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- 3,745
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2023 Dodge Hornet configurator is live:
Dodge Hornet | Plug In Hybrid SUV | Electric Muscle Car
Discover the 2023 Dodge Hornet hybrid compact suv. Explore performance, interior & exterior design, hybrid technology, & more.
www.dodge.com
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Tonale to be priced at $45k, $14k more than a base Hornet. For comparison, this is also roughly the same price of a fully loaded range-topping Hornet GT.
www.carscoops.com
2023 Alfa Romeo Tonale PHEV Priced From $44,995 In US, $14k More Than Dodge Hornet | Carscoops
Upgrade from Ti to Veloce trim and the price climbs to $47,495
www.carscoops.com
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