Let's be honest here - you lot, and I, are not the market for this, obviously.
This is for people that have the means to buy an Aston outright for cash, and where another 90K is merely an afterthought.
We all already know that we can do far better for way less money, So if Aston wants to sell a "designer" sim rig to it's existing customers then that's OK by me. The people buying this aren't sim racers, they're people who are buying into the Aston brand, and for whom this is a toy, and simply for their amusement when not driving the real thing.