I'm not an expert, but i'll give a thought.
Assuming by the information, that GTS BB "0" shares the brake load on the front and brake, opens up some options.
The position of the center of mass is important and GTS does not tell us what is the wheight distribution on the axels.
Some one said that ABS over writes all of this, and in some extent is true, at least the standart setting of ABS. Because it will engage sooner if the front or rear is so strong that easily blocks the tyre. But it does has consequences, and even with ABS in normal you will notice. So finding a good balance is important, but with ABS on normal, and everyone driving pushing the brake to the max when starts braking the advantage will be less noticable. Saying that with ABS normal, depending on the car, and there are exceptions, -2 to +2 is more than enough to give a little edge, especially for who trailbrakes efficiently, to help rotate the car.
Leaving the ABS normal aside and start looking to weak or none, than the balacing becames very important indeed, and many factors play a major role.
Like someone said, GTS, unlike other sims, doesnt let you tweak the brake power, so is always 100% in the power specific to the car or group (so we assume).
Wheight distribuition
Aerodynamics
Suspension system response
When trying to use ABS weak or none, you will forcefully need to trailbrake and most cases even go under 100% brake in straight line to maximize braking distance. Here the balance of the brake will play a major role, but before that you driving ability will be even more important.
As a overall understanding of the effect what i understand is (regarding GTS and not real life - like some said real life tends allways to the front):
FF: normally the cars that like the most front bias, because the back is too light and the the traction is on front
FR: more balance but still more to the front, not so much as FF because traction is on the back
MR: the more balance cars, with mayby little to the back
AWD: most cars is like the FF in BB choice, although playing with the torque ratio tends to make you adjust the BB again
Mayby im dead wrong but its my take on that.