Those VW Unpimp ads had a whole Internet marketing campaign with them, including a flash-based joyride with Helga, where you would configure a GTI, and she would comment on everything. Here's a sample (not my site/video): http://www.vimeo.com/1845530
Do you think any guy could watch the difference in her reaction to the seats and not take the leather option when it came time to buy?
If you like cars I think you will agree this one is actually quite moving, at least I thought so as it focusses on many aspects and related memories during the lifetime of a single car.
Stumbled across some retro 360 ones, all in order here. Apparently, that actually is how you're meant to pronounce Subaru. They say it in some Japanese videos as well.
I originally found this here. Thetruthaboutcars.com is a pretty disco website.