Eterniti Motors - New British Luxury Brand

[Robin]

First official picture has been released... just looks like a tuner Cayenne.

 

[Jondot]

Right, they seem to have got a bit confused and just designed a Cayenne.

http://www.autoblog.com/2011/09/09/eterniti-motors-hemera-suv-promises-620-hp-limousine-like-cabin/

Well, either that or just a fattened up Seat Leon Cupra.

 

[homeforsummer]

I suppose it was predictable really. Brand new company comes out with performance, luxury SUV. They were hardly going to be starting from scratch...

Instead, we just have another name to chuck in with Mansory and all the other eye-bleedingly awful customisers.

 

[Tornado]

It's been two weeks now. Have they gone out of business yet?

 

[homeforsummer]

As long as Premiership footballers exist there will always be a market for cars like this...

 

[rocko100]

≠

Do these concept sketches mean anything?

 

[theotherspongey]

Looks like a Impreza Cayenne lol

 

[peter_vod69]

Do these concept sketches mean anything?

Yes; that the designer has access to vast quantities of drugs.

 

[X-Power]

Uhm.... Isn't that just a chavvier Porsche Cayenne? How long do you think it'll take before Porsche sue for copyright infringement?

 

[Omnis]

Oid.

Consumers thought a slushbox was in store, but Eterniti decided to go with hardcore, bleeding-edge technology. If you're a fan of the ol' H-gate shifter, you're probably not going to like having a Hemera. Eterniti said the raw feel was not something that people liked when thinking about Hemeras.

 

[homeforsummer]

Uhm.... Isn't that just a chavvier Porsche Cayenne? How long do you think it'll take before Porsche sue for copyright infringement?

Porsche have no more grounds to sue for copyright infringement than they do to a company like Mansory or Gemballa. It's just a tarted-up Cayenne, not an actual copy of a Cayenne.

Do these concept sketches mean anything?

I don't follow. The top one is a render, not a sketch, and that's essentially what the car will look like when it's launched on Monday.

 

[peter_vod69]

They should start up a brand for old rich folk. They could call it "Infirmiti"

 

[Robin]

Wow, just wow.... its not a new car company is just another horrid Porsche tuner.

 

[Jondot]

Those photos actually made me a little angry

What a half-assed effort. My favourite bit has to be the bit of black plastic they've stuck on the boot to give the appearance of a different shaped rear window. Nice and bodged.

Is this company based in the West Midlands, by any chance?

 

[Zenith]

Let's start taking bets on how hard this company will hit rock bottom. Do I hear a brick from a roof? Boulder from a cliff? Boeing 747 freefall?

 

[Robin]

How anyone would be dumb enough to not see this is a Cayenne with a body kit is beyond me... and they want to charge Aston Martin money for it

They even kept the badge Porsche shaped... probably so it would fit in the pre pressed bonnet hole

 

[rocko100]

Terrible disappointment As Robin said they were too lazy to even bother changing there logo shape
The concept sketch was completely irrelevant too, was even one line the same?

 

[GT Pro]

In its defence, the application of the new 911's sharp tail-lights to the Cayenne rear does look a lot nicer. If only they would change the headlights at least for some individuality.

 

[Dan_]

As always: Tuner car, meh.

Pathetic announcements trying to get everyone hyped-up and the final product is another tuned Cayenne. Ridiculous.

 

[peter_vod69]

Why does it need a huge diffuser? Are they taking it to the Soccer-Mum 24HR?

 

[sumbrownkid]

Taking bets!

I'll place $20 and predict that Eterniti will last 2 years at most.

 

[MitchZ06]

I'm pretty certain they'll build about 6 and drop off the radar...

 

[Dan_]

British cars of yore embodied the essence of the sporstcar, straight-six up front, lightweight sleek body and gorgeous handling are the works of the Brits for the automotive world. I honestly feel disappointed by such announcement, it could be another Aston Rapide competitor and I would respect it, it could be anything, but a pimped up Cayenne is just too much to bear.

The Brits could do so much better even with limited resources ( TVR is an icon ), I feel disappointed.

 

[Jim Prower]

Let's start taking bets on how hard this company will hit rock bottom. Do I hear a brick from a roof? Boulder from a cliff? Boeing 747 freefall?

Like the moon in majora's mask.

 

[homeforsummer]

In its defence, the application of the new 911's sharp tail-lights to the Cayenne rear does look a lot nicer. If only they would change the headlights at least for some individuality.

Info on this from the show: The headlights will apparently be changed for one of their own design, they just didn't have time to implement it before the show.

As for the rest of the car, I was as disappointed as you all are. Apart from anything, it was shoved away upstairs with a bunch of the trade stands. Wasn't even near Harmann, Mansory and all the other vomitous tuners.

 

[MitchZ06]

Maybe they don't want to be known as a tuner?

 

[homeforsummer]

Maybe they don't want to be known as a tuner?

It wasn't so much that (though I'm sure they don't), it's that all the tuners at least had flashy stands in one of the main halls with good lighting and impressive backdrops. Eterniti's stand may as well have been at a photocopier conference. I know there are better things to spend money on than motor show stands but it didn't make a great first impression.

 

[Jondot]

Eterniti's stand may as well have been at a photocopier conference.

Judging by the way they designed the thing that wouldn't be entirely inappropriate.