By it's very nature, the SUV
isn't for the purists or they wouldn't be building it. It's meant to expand their customer base. Ferrari is a publicly traded company now, and, practically, the only results shareholders care about is growth. Whatever it was that Ferrari used to be it no longer is. They've tripled their stock price since their IPO in 2015 so at least it's good if you're an investor. As far as I can tell, this move was done by FCA to squeeze as much cash out of the Ferrari name as it could while on the road to separating itself from the brand and Enzo's family. While Sergio was in charge, I feel like there was some measure of prudence around abusing the brand name. Without Sergio, I'm afraid FCA is going to wring every drop of brand cache out of Ferrari before dumping them on some developing nation business boy. Well, that's the cynical view anyways.