Mr Worthington said that, unlike the Australian Territory SUV, which was benchmarked against the BMW X5 for driving dynamics, Ford did not measure the Everest against any premium SUV offerings.
“I think we know who Land Rover and Jeep are and what they do. Do we want to surprise and delight customers that they are buying something and they are getting something way better than they thought they would get? Absolutely.
“I wouldn’t say that we targeted Land Rover or Jeep specifically, but if people come to that conclusion then we won’t complain about it.”
As GoAuto has reported, the Everest starts at $54,990 plus on-road costs for the base variant – simply called Everest – rising to $60,990 for the mid-spec Trend and topping out at $76,990 for the Titanium.
Pricing for the Everest starts and finishes well above the range pricing of a number of pick-up-based SUVs including the Holden Colorado 7 ($47,990-$51,490), its mechanically related cousin the Isuzu MU-X ($40,500-$54,000) and the soon-to-be replaced Mitsubishi Challenger ($42,490-$49,990).
The Prado kicks off from $51,990 for the base GX diesel and hits $84,490 for the high-spec Kakadu, and while the Prado receives an upgrade in September with a new 2.8-litre turbo-diesel engine from the forthcoming HiLux ute, it is unclear if this will impact pricing.
The HiLux-based Fortuner SUV is also arriving in October, giving Toyota another option in the rugged 4WD wagon segment.
While Ford may not have specifically targeted the Prado in the development process, Ford Australia communications and public affairs director Wes Sherwood confirmed the Everest will be pitched squarely at the Toyota, dismissing suggestions that buyers in the sub-$60,000 large-SUV segment might be put off by the price point.
“Our targeting and our communications are going to be around comparing it to Prado and we feel pricing is very competitive with Prado,” he told GoAuto.
“We are going (to focus heavily) at the top end of the Everest range. That’s where the volume is. People are just looking for more and more out of their vehicles and SUVs are a classic example of it.