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This is the discussion thread for a recent post on GTPlanet:
This article was published by Joe Donaldson (@Joey D) on January 15th, 2018 in the Automotive News category.
And they'll make plenty of money off it as well, because nostalgia sells and there are still plenty of naive collectors thinking these will be future classics in 20 years, just like every other "limited edition" car that's no different from the typical showroom model except for paint color and trim options.Ford exec: "Hey guys, a movie that exhibited one of our cars is about to turn 50. Let's paint one up to match and fit it all those parts we couldn't justify for the standard model at its price, and then sell it for as much as we think we can get based solely on name recognition!"
And they'll make plenty of money off it as well, because nostalgia sells and there are still plenty of naive collectors thinking these will be future classics in 20 years, just like every other "limited edition" car that's no different from the typical showroom model except for paint color and trim options.
Turtle necks and suede. C'mon, brotha.It's a dreadful film, but the chases are definitely good.
That's exactly the point I was trying to make. Of course this and other examples are less costly and more common, but the motivation is the same; they don't give 🤬-all about whatever it is they're commemorating and are only interested in how much money they can take from those that do. It's business, I get it.Well, if we're boiling it down like that, how many supercars have come out basically doing the same thing, being fuel for collectors to speculate and being indistinguishable from a standard high performance model?
EDIT: I mean, it's not a one to one example, but the 911 R was basically the exact same sentiment you are describing of capitalizing on nostalgia (in this case, for manual gearboxes) with some extra stripes and trim deletions.