Interesting concept, because this really isn't the cheapest Aston you can buy, in fact there are Lagondas more expensive than a new Aston Martin Vantage. Of course this kind of thinking is one of the reasons why this car is so uncool, but simply expecting that this is the Aston people who have lost everything will buy is wrong. The maintaining expenses of this thing may cause the lose of everything, though.
It may be expensive, but not all expensive cars are great. You could probably find one of these laying around somewhere for a reasonable amount of money (nowadays, second-hand), less than some current Aston's. Point being; Aston's are renowned for their looks, and this Aston, doesn't exactly live up to that.
I wouldn't say that people want these for the looks. It's more like the sheer insanity of the car, with its digital 70s scifi dashboard and with only small number actually made, it's like an experimental late 70s concept car that somehow ended up in production.
