What makes you think I never knew they existed? Just pointing it out, I've known about that long before this thread was made.You've definitely become an expert on Renault's 1980s endeavours in the 36 hours it took before you were made aware that they even existed.
Also:
What does that even mean?
Fiat and Alfa have an advantage over Renault at reentering the American market, and it's easy to see why. During Renault's stay in the American market, starting in the 50s, the brand was known for producing arguably the most unreliable and problematic pre-fuel crisis car in America (the Dauphine). This caused the brand to have a bad rap, and unsurprisingly, Renault departed the US shortly after the Dauphine fiasco. When they came back in the 80s, it wasn't much better; the two economy cars they were selling, Encore and Alliance, were nothing more than appalling, almost as bad as a Cadillac Cimarron. And then there was the comically stupid "Le Car", which failed due to it's gimmicky marketing campaigns and being too radically styled for the typical American consumer of the time. On the contrary, Fiat never messed up when they were present in the US market during the 60s and 70s; they were known for their cute and fun roadster, the 124.
Because you said this:What makes you think I never knew they existed?
They wouldn't need to develop a whole new brand and image. They would need to actively shed both things from the very well publicized attempt to break into the American market that ended only 30 years ago.Other than car enthusiasts, Americans have likely never heard of the Renault brand, let alone Alpine. It would take a lot of work to develop a whole new brand and image, in a new market.
Can we have the Jalopnik article you copied this from that specifically marks the AMC/Renault designs as being dramatically worse by those metrics circa 1983 than the original Escort, or the VW Rabbit, or (most infamously) the Citation?It means they were basically dreadful cars. They were hopelessly underpowered, under engineered, and very unreliable. I'm not implying that these cars themselves are similar to the Cadillac Cimarron, but they are notoriously awful, just like the Cimarron.
I voted cool due to the manufacture name. I like saying Alpine and it's also one of the better modern-retro designed cars out there in my opinion.