Ever since the 3 series became so popular over here, its the standard rep-mobile and then they added diesel to the equation, more business person goodies for long distance.
Making this a business execs car, and business just ain't cool, I should know, I've studied it for the past 4 years and even though I like it, you don't go dropping business terms with the ladies.
Good car? probably, cool car? not really, but not seriously uncool either.
Uncool.