Originally posted by Dudley
The reason there's more and more sponsership is that the team is now entirely self funding.
Fiat/Ferrari road cars put about $3million into the team a year now, that's barely 1% of the budget. Even 3 years ago is was $15million. That's why the Fiat logo is so small now.
So they have to actually work for their $260million or so a year and thus need as much sponsership as they can get.
Would you rather they only had 2 small stickers and a budget of $20million? You'd have a pretty Ferrari running at the back of the pack.
It's not greed. It's what's needed to compete, McLaren spend at least as much and BAR, Jaguar, Renault and Toyota aren't far shy.