Lamborghini CEO says no to SUV and coupe.

[harrytuttle]

Lamborghini doesn't. It's because of VAG's ownership that makes 'em. It's never really been a one-man up ordeal, because Ferrari has had them covered every way. Yes, Lamborghini started trying with the Diablo, but that was when Ferruccio made the remark that the Diablo completely changed the company's way.

VAG is only doing what Ferruccio never wanted. Competing for the best.

Whaaaat? Every other company says each and every one of theirs cars is best in class, best at something, best at being lied about...whatever. But it's every other company. Why is it only Ferruccio has this unique idea about not being the best? It defies logic. If it were true, Lamborghini would have never made it past the Miura, back when Lamborghini was 100% Ferruccio. Here's a quick review of the Miura's launch:

http://www.pistonheads.com/doc.asp?c=52&i=10585

Point out the part where Ferruccio tried to be second best or worse. If you didn't read it, here's a clip:

Not that Lamborghini was always impressed with Maranello’s cars, nor their autocratic creator. One story suggests that Lamborghini’s Ferrari had a noisy gearbox. When he complained, Enzo replied that Lamborghini should stick to tractors and let him worry about sports cars. Another tale is that Ferruccio spotted components on his Ferraris that he was also using on his tractors, but that spares cost three times as much - and he realised that there was money to be made building sports cars.

Whether either story is true is open to doubt, but it’s certainly true that Lamborghini decided to take on Ferrari at its own game.

I think that kind of sums up two things right here. Ferruccio thought that he could do better, and that the primary competitor was Ferrari. Both of these facts totally invalidate what you're trying to express.

I think that unless you plan on being alone on this topic, you should try to back up your opinion with some kind of evidence.

 

[Frizbe]

Wait, why in the world would they even think of building an SUV to compeate with the Cayenne? If Lambo is owned by VW, wouldn't it make sence to use the Touareg chasis? But that also underpins the Adui Q7, and guess what? The Porsche Cayenne. Why? Why? Why?

 

[McLaren]

By best, I mean the top car to beat in the world. Ferruccio did NOT want that. He wanted to build a supercar that appealed to people. Notice how Ferruccio went down DIFFERENT routes of designs. He had a SUV, 4-seater, targa, supercars, V8s, and GTs. He did not compete to be the greatest car maker ever. He wanted people to love what he built, and that's why he went outside the box and built different cars for different people.

BTW, you're source is partially unreliable because it states in '62, Ferruccio's car began to take shape.

The Miura was born in '66. Ferruccio made the 350GT in '64, and 400GT in '66. Lamborghini's first car was technically the 350 GTV in '63.

No, Ferruccio wanted to show people there was another supercar to buy besides Ferrari. But he didn't want to compete. Notice at the time, he had other models to offer during the Miura's production ('66-'72).

I say again, his goal was never to strive to be the best, or compete. He wanted people to have options.
Put it this way, if he wanted to compete, he wouldn't have made a SUV, boat engines, a small percentage of wines, AND heater/coolers for the Italian people.

 

[harrytuttle]

No, Ferruccio wanted to show people there was another supercar to buy besides Ferrari. But he didn't want to compete. Notice at the time, he had other models to offer during the Miura's production ('66-'72).

Unless you've got some references to back any of this up, I don't think you've got much of an argument other than "I really really think so".

As for the Miura's origins, if you read the article you would have seen that 1962 was the year that the first Lamborghini car started to take shape. That car was the 350GT, not the Miura. More info? Here:

http://www.lambocars.com/cla/model.htm
http://en.wikipedia.org/wiki/Lamborghini

You'll notice nowhere on those sites does anyone mention "not competing with Ferrari" or "not a world-beater". The Miura certainly wasn't a world-beater (or whatever you want to call it), but no idiot on earth would market a car and say "this car is okey-dokey". It certainly wouldn't have come from a company as emotive as Lamborghini.

Oh, by the way, Mitsubishi makes TVs (not good ones, but they exist). Is that why they're failing in WRC? Is it because they don't want to compete with Subaru (who's parent company, Fuji Heavy Industries, happens to make the best plasma displays on the market)?

 

[McLaren]

Um, no. Tons of references state Ferruccio did not want to be the best. Your's are not crediable because notice how NEITHER of those give history on the man HIMSELF, only the cars.

He wanted to build cars to give people options. BTW, the Miura was a world-beater. Fastest car made for a short time.

When it is said he wanted to the "Best," he wanted a car that only offered everything the owners wanted. Performance, luxury, everything. That's why he also went in helicopters, heaters/coolers, wines. He wanted his customers to have the very best of items. But NOT compete with others. If he wanted to compete, he wouldn't have made the Urraco, Jalpa, LM002, all that were inferior to Ferrari's performance.

So, let's see. You have links referring to his company's cars. Here's a link supported by Lamborghini themselves on the man.
http://www.lamborghiniregistry.com/CompanyHistory.html

 

[harrytuttle]

He wanted to build cars to give people options. BTW, the Miura was a world-beater. Fastest car made for a short time.

"He doesn't build world beaters."
"The Miura was a world beater."

What's your official stance on this?

So, let's see. You have links referring to his company's cars. Here's a link supported by Lamborghini themselves on the man.
http://www.lamborghiniregistry.com/CompanyHistory.html

Direct quote from the above link:

He opened a car factory in Sant'Agata in 1963, which started delivering cars in 1964: in doing so, the legend was started. Year after year this factory has produced cars that have been the ideal of beauty and perfection expressing better then anything else Ferruccio Lamborghini's desire for nothing but the very best.

Aside from a history of the company and the cars (very little on the man himself), it makes no mention of any other company, in competition or not, except in reference to the background of some of his employees.

If that doesn't do it for you, nothing else will. You must live in your own world with fantastical opinions about companies with which you don't seem to have any connection to. It sounds like a nice place that I hope never to visit.

 

[red70mach1]

If Lamborghini makes an SUV using the underpinnings of the Cayenne, it just a cookie cutter car. It should be exotic and its own platform for it to stand out.

 

[McLaren]

Is that also the world where you pull quotes out of your ass?

I never said, "He didn't build world beaters." I said that wasn't his goal. It doesn't surprise me though when people like you like to twist words around to fit your argument.

You obviously can not read either if you claim it gives no history.

Ferruccio Lamborghini was born in Renazzo, a little village near Bologna, on the 28th of April 1916. His parents were farmers but Ferruccio did not inherit from them the love of the land, and from the very early days of his life, he showed an interest in technology and mechanics. He completed his technical studies in Bolohna and soon after was able to put his know-how to the test when during the Second World War he was put in charge of vehicle maintenance in Rhodes, Greece. It was probably due to his experience gained during the War that once he returned home, he started buying old military vehicles converting them into tractors, something that Italy desperately needed after the War. The success of this enterprise prompted him to buy a workshop in Cento where from 1948 onward to, Lamborghini tractors were produced. In 1959 the Lamborghini production was extended to burners and air conditioning units.

Ferruccio's dream by "the best" was offering the highest of quality cars to people. He didn't do it to show Ferrari up, he did it to give people something new. Technically, the Miura was a world beater because it was the fastest car, but that didn't mean Ferruccio intended to be the fastest to set a record.

I'm done arguing with someone who claims I live in a fantasy world who twists words around and offers info that gave little on the man after using it to show Lamborghini does compete. If you actually did some in-depth research, you'd see that Ferruccio was just a simple man. You'd also know Ferruccio commented the Diablo was a disgrace because it showed Lamborghini was starting to show interest in beating Ferrari, though the Diablo never really did.

And I actually LOOKED through Lambocars and found an archive on the man. It tells exactly what I said. He never built cars to compete. He always had a love for cars, and felt it was time to build some Grand Tourers when he saw the clutch on his Ferrari was no different from his tractors'.
And even though I've bought into the rumour that Ferrari insulted him, the truth was that Enzo never met with him because Lamborghini was the one "insulting" Ferrari about his quality. So, after finding the same clutches, he decided to build a car company to pursue his dream and love of cars.
http://www.lambocars.com/archive/ferruccio.htm

He built the cars out of his love for them, not to show anyone up. He wanted to share his passion and his dream of cars with the world, and that's exactly what he did.

OH, and please don't reply.
1)It'll probably reveal to me your knowledge of the Italian company isn't has great as you think.
2)I won't be here to read it thankfully.