It seems to me like that's to arbitrary with little or no regard for weight.
Weight has significantly less bearing on cruising economy than it does on acceleration, braking and cornering. Two cars with the same engine and gearing will use roughly the same amount of gas cruising at 40mph, even if one is 400 lb heavier. It'll have taken more energy to get it up there (and as such city MPG might suffer) but to keep it going the effect of weight isn't that great.
Also keep in mind, these numbers are (apparently) for flat roads, while I know of and have driven places where flat roads dominate, it's certainly not an "everywhere" thing. The hillier it gets, the more momentum wins.
True. In scenarios where you're driving up hill, your "minimum revs" to keep going without changing down might need to be higher so the hill doesn't slow you as much.
Ideally going up hill you're supposed to back off and accelerate downhill to make use of gravity, but there are certain situations where it's beneficial to use a bit more speed up hills so you don't need to change down and use more revs. Also, the less time you spend on a hill, the less fuel you use going up it!
But you're right, hilly regions skew fuel efficiency figures - though official tests can't account for everything.
4, but from other posts it's been said with different or quicker gearing some cars can manage better mileage at lower speeds, whereas my car has a hard time pulling at the "beginning" of third and fourth (roughly 1400rpm), at any speed third does not manage the mileage fourth does. But that may be due to my hilly conditions, hard to say.
It could be the hills, and it could be the way your car develops its torque. If your car has a hard time pulling below 1400rpm then for the purposes of accelerating you're best changing down to account for this, but in theory on a perfectly flat road (and certainly down a hill) your car should get decent economy at less than 1400rpm, in any scenario you aren't needing to accelerate.
Again in theory, on a flat, smooth road, you should be able to trickle along virtually at tickover in top using very little fuel - but if you need to accelerate, trying to do so would be quite inefficient as the engine would be labouring too much.
If more moronic means "majority" I agree.
But they could have "gentle" "average" and "aggressive" readings, since city driving is where people and cars suffer the worst mileage, it seems more important to me to focus on improving peoples city driving habits rather than rural and highway.
Gentle, average and aggressive readings would be good, but there passes a point where you begin to make stickers like Niky's suggestion a bit too complicated for the average Joe. I'd expect that if someone can hit the MPG figures for 50, 60 and 70mph when cruising but are way off on the city reading, then they can put that down to either particularly bad city traffic or particularly bad driving!
Of course some cars are just flat out screwed by their transmissions (mine) in the city, where even on flat roads 2000 rpm is unavoidable until it reaches third gear lock up at 30mph minimum. So my car runs higher rpm at speeds of 25mph then it does at 60mph. (along with most GM AT's, at least before much more current models)
That's one of the things I like about my car and a reason I can hit the official averages so easily. It's not the most economical motorway car because the gearing is quite low, but conversely in the city that low gearing means it's quite happy pottering around at 30mph in top (6th) a lot of the time as long as the traffic is flowing. As you can imagine this is pretty good for city economy.
The other thing of course is that with your auto transmission, the economy is much harder to account for anyway. I missed if you originally said your car was auto somewhere but I've been assuming manual the whole time.
All but the latest autos are fairly inefficient compared to a well-driven manual, simply because they're never quite in the gear you want them to be in.
On the flip side, I know I'd forgo the fuel efficiency benefits of a manual for the ease of an auto in the city sometimes...