Mercedes-Benz GLE Coupe

  • Thread starter townha99
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Absolutely hate it with every ounce of my body. And my car's body. And my house's frame.
 
Looks like cars riding on 32's :yuck:
infiniti-g37-on-32s-featured-640x419.jpg
 
With the roughly 50% success rate these things seem to have on the market (BMW yay, everything else bombs), I'm actually legitimately curious if the AMC Eagle successor market is actually big enough for Mercedes to throw their hat into this or if it will just cannibalize sales from other Mercedes models like BMW was somewhat worried about the X4 doing already.
 
The market for SAV's and SAC's as BMW call them is apparently expanding, there's no reason to think that the market can't take a competitive model from another manufacturer. The X6 has done well for BMW, well enough to spawn the X4, and continue into a second generation, and there's not really any clear evidence to suggest cannibalization is an issue beyond a reasonable percentage. I'm sure Mercedes can make it work too. The only real attempt at the same idea was the ZDX wasn't it? Given that Acura is only really an established brand in the US -- and the X6's biggest market (I believe) was Russia -- and plus it was ugly (not just a challenging shape, but also just ugly)... explains perhaps why it only accumulated a fraction of the X6's sales.
 
BMW is absolutely in danger of cannibalizing itself. One wonders if maintaining that sales margin is worth achieving lower profit margins on having to build so many different body styles on each platform.

Of course... that's probably hedging your bets and future proofing your line-up... throw everything at the wall and throw away anything that doesn't stick.

This... doesn't seem to manage its bulk effectively. The Cayenne and X6 use split-level styling to good effect to break up the mass of the vehicle... the X6 moreso than the Cayenne.

It looks like Mercedes is trying it X6-style, but the large face seems to tie the upper and lower body sections together instead of keeping them separate... making it look bulky whenever the front end is prominent. From the side, it looks much better.

This could be an artefact of the camoflauge, though. Would have to see the final production spec to pass judgement.
 
niky
BMW is absolutely in danger of cannibalizing itself. One wonders if maintaining that sales margin is worth achieving lower profit margins on having to build so many different body styles on each platform.
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X4 was partially as a response to high demand for CPO X6's, i.e. a lot of people wanted one, but it was out of their price range.

There is bound to be some degree of cross-shopping between a brands own vehicles, but how do you quantify the effect of that? BMW are now selling more X5+X6 than they were X5 on it's own... I posted this elsewhere a while ago, it's a fag-packet calculation...

For fun, I'd thought I'd just try and put some quick numbers on profitability.

Based on 2013 September YTD numbers:

BMW Group (including Rolls Royce & Mini) sold 1,436,178 units
BMW Group earned pre-tax profit of € 4,795,000,000 from Automotive business

€ 4,795,000,000 / 1,436,178 = € 3338 average profit per unit

Total X6's shifted since launch to Sept '13 = 226,364

So, 226,364 × € 3338 = € 755,603,032

... Seven Hundred and Fifty Five Million Euros. Or, based on 40k units a year about € 133.5 Million per year.

Now, I appreciate that these numbers are based on simple averages that would seem to include everything from base spec Mini to top end Phantom... but I think they give an idea of why BMW might pursue additional models based on existing platforms - it does seem to make them a reasonable about of money, No?
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niky
This could be an artefact of the camoflauge, though. Would have to see the final production spec to pass judgement.
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Concept gives a pretty good idea of the finished thing. I think it's more rounded tail makes it look taller and stubbier than the X6.

mercedes-coupe-suv-2015-x6-competitor-01m_76.jpg
 
Didn't expect this many replies, but I'm happy that this picked up. I definitely like it more than the X6. As far as the market for these go, its somewhat large so its good that Mercedes is delving into these types of vehicles. A competitor for the X4 is definitely also a potential based off of what I have heard. It will probably be called the GLC-Coupe if they make it.
 
Who decided that putting those same atrocious-looking tail lights on every model was a good idea? I absolutely hate these new Benzes.

It's kind of sad when a well-maintained 10-year-old car looks less dated than what's in the showroom.
 
See a ton of these things around at the moment, hogging all the track space while I'm trying to do my own testing. :P
 
By the way, not to be creepy or anything, and you don't have to answer if you want but where in Arizona do you live? Just wondering since I live here too.
 
R1600Turbo
The GLE Coupe thing. I work at the Nissan testing facility in Arizona and Mercedes rents it out from us. I can walk outside the area I work right now and see at least 10 of them.
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Wow, thats pretty awesome! Are photos allowed?;)
 
They definitely do have aggressive brakes. And they are heavy. If the brakes are anything like our GLs, which manage to stop a near 6000 lb pound car in the same distance as a Lotus Elise from 70 mph, they are definitely aggressive and I can only imagine the AMG brakes.
 
Well, it doesn't seem quite as dumb as the ZDX... But, its almost there. Is that a trunk or a lift gate on the back there?
 

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