- 3,819
- Auckland New Zealand
- gtone339
From Peugeot Sport's website:
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Q.A
1/ Does this event mark Peugeot's return to motorsport?
M.P.: Peugeot has never abandoned motorsport. To realise that, one only needs to look at the busy activity of our customer competition department and all the different competition versions of the 208 it has developed, namely the 208 T16, the 208 R2, the 208 Racing Cup and the 208 GTi Peugeot Sport. The latter will even take part in the Nürburgring 24 Hours as part of the 208 GTi Racing Experience operation which was run in parallel to the 208 GTi's launch. Last year, when we announced the end of our endurance racing programme, we stated that Peugeot wasn't closing the door to a future factory programme. Peugeot Sport consequently drew up a list of potential projects, and that list included Pikes Peak. This exceptional event fits perfectly with the Brand's international growth drive and appeared to us to be an exciting and stimulating challenge.
2/ Why choose the Pikes Peak Hill Climb?
M.P.: Pikes Peak is a one-off outing which has the potential to generate extensive media coverage and which meets the constraints of the current context. It is a legendary race that has inspired all the Brand's teams who have mobilised behind the project which targets outright victory. It is also a tough, exceptional challenge which leaves no room for error. In other words, it's exactly the sort of challenge that Peugeot adores.
3/ Why have the involvements of Red Bull and Sébastien Loeb been enlisted for this event?
M.P.: Our objective is to win, so we needed to stack up as many cards as possible in our favour by joining forces with the very best partners for this unique project, namely Total, Red Bull, Michelin and Sébastien Loeb. Indeed, I would like to take this opportunity to thank Citroën for this one-off 'loan' of its exceptional champion. Citroën's support is emblematic of the cohesion that reigns within the PSA Peugeot Citroën group.
-----------------------------------
Q.A
1/ Does this event mark Peugeot's return to motorsport?
M.P.: Peugeot has never abandoned motorsport. To realise that, one only needs to look at the busy activity of our customer competition department and all the different competition versions of the 208 it has developed, namely the 208 T16, the 208 R2, the 208 Racing Cup and the 208 GTi Peugeot Sport. The latter will even take part in the Nürburgring 24 Hours as part of the 208 GTi Racing Experience operation which was run in parallel to the 208 GTi's launch. Last year, when we announced the end of our endurance racing programme, we stated that Peugeot wasn't closing the door to a future factory programme. Peugeot Sport consequently drew up a list of potential projects, and that list included Pikes Peak. This exceptional event fits perfectly with the Brand's international growth drive and appeared to us to be an exciting and stimulating challenge.
2/ Why choose the Pikes Peak Hill Climb?
M.P.: Pikes Peak is a one-off outing which has the potential to generate extensive media coverage and which meets the constraints of the current context. It is a legendary race that has inspired all the Brand's teams who have mobilised behind the project which targets outright victory. It is also a tough, exceptional challenge which leaves no room for error. In other words, it's exactly the sort of challenge that Peugeot adores.
3/ Why have the involvements of Red Bull and Sébastien Loeb been enlisted for this event?
M.P.: Our objective is to win, so we needed to stack up as many cards as possible in our favour by joining forces with the very best partners for this unique project, namely Total, Red Bull, Michelin and Sébastien Loeb. Indeed, I would like to take this opportunity to thank Citroën for this one-off 'loan' of its exceptional champion. Citroën's support is emblematic of the cohesion that reigns within the PSA Peugeot Citroën group.
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280bhp, 400nm and 1200kg? I approve. But.. Will this be sold to the public or will it be big boys toy only? 
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